Expect to see a virtual component even when in-person medical meetings resume. If you didn’t fall in love with virtual medical meetings in 2020, let’s just say you’re not alone. They came with their fair share of downsides, including the…
The need for diversity in clinical trial populations has been a topic of discussion across regulators and the industry in general for decades. Despite the introduction of US policies, beginning with the 1993 National Institutes of Health (NIH) Revitalization Act…
A new Takeda study conducted by Ipsos MORI in the U.K. finds consumers and healthcare providers favour pharma companies with a clear sense of purpose. Thinking pharma might earn a reputation halo with its COVID-19 work? Not so fast, Takeda…
Bureaucracy, political upheaval, and lack of regulations continue to make Latin America a difficult market for European and North American pharma to enter – and COVID-19 has only worsened these issues. There are a number of companies that, even in…
Pharma Marketing: More community trust. Less forced connections. A recent UK survey found that only 14% percent of users mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products,…
How securing supply in a time of crisis will ensure future access, build resilience, and transform relationships. Since the start of the year, pharmaceutical companies have been riding a rollercoaster of challenges as the various strands came together to threaten…
Pharma companies rushed to get on physician and hospital screens this year with a big jump in professional ads tracked. During the pandemic, pharma advertising to consumers has surged with messages backing science, offering financial help with perscriptions and stressing…
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COVID-19 has sparked a flurry of research and discoveries that are being made at an unprecedented rate – but patient engagement cannot and should not be left behind in the rush. SARS-CoV-2 has demonstrated both the strengths and the weaknesses…
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How pharma’s HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. With in-person visits drastically reduced, pharma…
Precision medicine is emerging as a key approach for disease treatment and prevention, which makes it even more critical to get the right medicine to the right patients. The Pharma industry is often challenged with having accurate digital data on…
The coronavirus has forced the industry to change gear, change how it communicates and, above all, change its perspective. Despite the earth-shattering turbulence of COVID-19, however, positive lessons and practices will emerge. Modern healthcare is experiencing an era-defining chapter, as…
Over the past few years, our digital world has moulded a new kind of engaged and empowered individuals who want to be actively involved in their health journey. With access to different treatment paths and complementary approaches based on location,…
