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How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence,…

Digital health solutions are increasingly merging with aspects of gaming in subtle or less subtle ways. Here are 4 examples and what they mean for the future of health. 1. Gamifying health If you have used a recent app, you…

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Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. From including patients in decision-making, personalized care and automating pharmaceutical processes, the paradigm shift that digital health brings…

Why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes at the moment, with digital tools replacing many traditional communications activities and even acting as…

The pharmaceutical business is perhaps the only industry on the planet, where to get the product from idea to market the company needs to spend about a decade, several billion dollars, and there is about 90% chance of failure. It…

From 5G conspiracy theories to misguided advice on disinfectant, misinformation around COVID-19 has reached endemic proportions. It’s a fortunate accident, then, that UK’s Patient Information Forum’s (PIF) new health information accreditation scheme was launched last week. Sophie Randall, the organization’s…

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In 2019, we saw pharma pulling back from some of its digital health partnerships. Sanofi announced a surprising decision to back out of its joint venture around diabetes with Verily and to stop funding Onduo. This high-profile, big investment partnership was originally…

The MA role is evolving from disease and product specialists to curators and connectors of outcomes-focused information. For these teams to have an even greater impact on the healthcare ecosystem, they must be able to measure the impact and ROI…

Consumers credit pharma efforts to develop vaccines and find treatments for COVID-19 for better industry perceptions during the pandemic. (Getty/RossHelen) Pharma’s reputation is holding strong these days, the latest Harris Poll survey shows. That’s good news again for the industry—but…

Since the early days of the Covid-19 pandemic, world-class hospitals from New York to Atlanta to San Francisco struggled with shortages of basic safety equipment. Masks, gowns, and face shields have all been in short supply, and the race to…