It is not surprising that healthcare professionals (HCP)s today are more digitally savvy than ever. The wave of consumerism led by digital natives has impacted HCPs when it comes to engaging with content on various digital channels for personal consumption.…
Companies use various metrics to characterize what a good patient experience is like, but one factor is certain: today’s patients demand convenience, responsiveness, and ongoing support. For patients, the stakes are even higher because their health and often their very…
Pharma companies moved front and center when it came to COVID, with branding taking the back seat. COVID has brought the words of the pharma industry into people’s lives like never before: Moderna, Pfizer, BioNTech, AstraZeneca and Merck have become…
In a truly connected organization, people can communicate effectively no matter where they are — and no matter when they work. Any pandemic-era worker who was told to pack up their desk and start working from home remembers perfectly well what…
Raising the bar for the Rising Stars How an innovative approach to Speaker Training Programs helped a top Pharmaceutical company set the next generation of clinicians on the right path to becoming better communicators and ambassadors of the science within…
A massive opportunity in the healthcare marketing industry to use advertising as a tool for public health? DeepIntent, an independent healthcare marketing technology company, released survey findings that reveal new insight into patient sentiment related to pharmaceutical advertising and the…
Simply proving the benefit of an intervention is not always sufficient for it to be adopted into clinical practice. Yet historically, pharma Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence…
In this graphic, using data from Market Cap, we list the largest pharmaceutical companies in the world by market capitalization. It’s worth noting this list also includes healthcare companies that work closely with pharmaceuticals, including biotech, pharmaceutical retailers, clinical laboratories, etc.…
Even now, 65 percent of drugs being approved come from biopharma companies and, within a decade, that is expected to rise to 85 percent. This is excellent news for a world hungry for breakthrough treatments. As growth in pre-clinical and…
In recent years, social media has become an increasingly important source of clinical information for physicians and healthcare professionals. In 2020, ~73% of oncologists noted they were using social media as a clinical information source, with 28% and 45% indicating…
As we look forward to a future when face-to-face restrictions are lifted and in-person meetings and events are back in the game, we also recognize the strategic importance of digital collaboration and the possibilities that advanced communication platforms offer for…
From drab to fab, pharma social media promotions and campaigns are not only getting better but have gotten up to speed with the rest of the marketing world. That’s according to a panel of digital experts at Digital Pharma East this…
The drug sends a message to a caregiver after the patient swallows it. The doctor prescribes virtual reality treatments for migraines. Do you think it is science fiction? You are mistaken. The pharma industry has taken a big swung into…
Technologies such as simulation and VR can be used to help progress medical education and encourage enrolment and retention at further and higher education, as well as in GP and specialist training. In August this year, the NHS lost its…
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their businesses. However, there are a few key factors to keep in mind when building a social media strategy –…
