HCP Digital Engagement: Trends and Effective Strategies for Medical Affairs Pharma Teams.
Data-driven insights and an optimized orchestration of content delivery and channels are essential for Pharma to expand their relationships with modern HCPs.
AI’s Transformational Impact on the Patient-Physician Relationship.
The Transformational Impact of Artificial Intelligence on the Relationship Between Physicians and Patients. In today’s ever-evolving healthcare landscape, the integration of artificial intelligence (AI) has ushered in a new era of possibilities, presenting a myriad of advancements and opportunities that…
What is Medical Communications? The definitive guide.
Medical Communications. The demand for clear and integrated dissemination of scientific knowledge is critical for the Pharmaceutical industry. Medical communications—or ‘medcomms’ for short—serves as the critical bridge between complex medical research and the various stakeholders who rely on receiving this…
Enhancing engagement with healthcare professionals (HCPs): How AI is transforming Pharma relationships.
Pharmaceutical companies are progressively turning to the use of Artificial Intelligence (AI) as a tool to transform several aspects of their operations. This may include internal operations, interaction with stakeholders, communication strategies, and educational programs. A specific area that has…
Six communication trends Pharma needs to watch in 2024.
Six Communication trends Pharma needs to watch in 2024. As we approach 2024, the Pharma industry’s focus on developing and maintaining meaningful relationships with healthcare professionals (HCPs) will only intensify. In this ever-changing landscape, companies are re-embracing F2F strategies and…
The EU Artificial Intelligence Act: A New Era of Regulation
The EU's proposed AI Act, the world's first comprehensive legal framework for AI, is set to revolutionize global AI regulation. Learn about its risk classification levels and the potential implications for the Life Sciences industry.
Leveraging Medical Communication Expertise for Medical Meetings and Events
Leveraging Medical Communication Expertise for Medical Meetings and Events Enable knowledge exchange and scientific communication Medical and Pharmaceutical Meetings are a critical tool for healthcare professionals (HCPs) engagement and education. These meetings serve as a platform for knowledge exchange and…
6 Insights For Running Successful Virtual Advisory Boards
6 Insights for running successful Pharmaceutical Advisory Boards. What is an Advisory Board? Pharmaceutical advisory boards play a crucial role in shaping the trajectory of drug development and patient care. In the pharmaceutical field, there are boards that consist of…
Evidenced-Based Medical Communications: Unlocking HCP Engagement for HealthTech Companies
In the rapidly evolving landscape of healthcare technology, it’s easy to overlook the lessons that can be learned from the pharmaceutical industry and its partnership with medical communications agencies. While the tech world often inspires with its innovation, the importance…
Six Tips for Developing a Plain Language Summary
Accessibility has increasingly become a key topic for communicating clinical trial results to a broader audience. This movement has added importance to the role of developing plain language summaries to communicate clinical trial results and scientific information in a patient-centric…
Behind the Prescription Pad: The Impact of Pharma’s Reputation on HCPs’ Prescribing Decisions
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation. A study found Healthcare professionals (HCP) consider corporate reputation the leading factor when it comes to prescribing…
Excellence in Customer Service and the Pharmaceutical Industry
Customer experience (CX) in the pharmaceutical industry is increasingly moving centre stage as companies look for practical ways to assess how well they are meeting the expectations of their stakeholders. Chief among these are healthcare professionals (HCPs), but these are…
Carolyn Whiting receives Healthcare Technology Award
Healthcare Technology Award Our very own Carolyn Whiting, EVP, Strategy & Innovation, was recognized as one of the Top 25 Healthcare Technology Leaders of Toronto for 2022. Very well deserved! The acknowledgment came from Carolyn’s focus on identifying gaps in medical…
What is Medical Writing (and the learning preferences of modern HCPs) ?
What is medical writing? What is Medical Writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential component of medical communications or medical education, it is work done by a highly qualified…
Is audio the next frontier for HCP communications and engagement?
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their audio needs. Pharma marketers are beginning to realize that consumers want to pay attention to audio as much as…