The visually stunning effort illustrates the connection between phosphorus, an element known for its glowing properties, and XLH, which results from a lack of
phosphorus in the body and causes abnormalities.
Pharma Kyowa Kirin enlisted renowned makeup artist James Mac Inerney to apply digital glowing body paint on three people living with XLH.
While the original project plan was to use conventional cosmetics applied in person, the COVID-19 pandemic forced a change. After socially distant photoshoots, Mac Inerney spoke with the subjects to get an idea of their backgrounds. The designs were created, and then he worked with a digital design specialist to digitally retouch the images onto the photos.
To draw even more attention to the project, Kyowa Kirin is working on a film featuring the people who took part in the campaign. It will also focus on how the digital makeup was created.
They were able to capture the special moment when patients got to see their digital makeup designs for the first time.
While non-life-threatening, XLH is a lifelong condition and is often debilitating. Patients’ lack of phosphorus causes pain in the bones, muscles, joints and teeth, and people with XLH generally suffer from short stature and possible hearing loss.
Whether you’re looking for effective solutions to transition F2F meetings to a virtual or online environment, support with clinical trials, medical advisory boards, symposia, key opinion leader (KOL) management, internal medical training, medical writing or speaker training programs and more, count on our 15-year experience and expertise over 40 therapeutic areas. SDM also offers strategic consulting services and can help you navigate the regulatory restrictions in other jurisdictions. Discover why over 95% of clients are “Extremely Satisfied” with SDM and over 90% say the agency deliver “Much more than expected”.
SEND US YOUR CONTACT INFORMATION VIA THE FOLLOWING FORM AND
WE WILL BE IN TOUCH IN NO LONGER THAN 1 BUSINESS DAY.
Ex: if you already know you need Medical Writing services, send us that information. If you just want a comprehensive view of the medcomms solutions we provide, let that clear so the best-suited team member will be in touch with you.
Tags: Medcomms Agency. Medical Communications. Pharma Communications. Medical Writing. Medical Communications Agency. Pharma Comms. Medical Writing and Publication Planning