Pharma and healthcare digital advertising jumps during pandemic

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" link_color="" link_hover_color="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="0px" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true" type="1_1"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" font_size="" fusion_font_family_text_font="" fusion_font_variant_text_font="" line_height="" letter_spacing="" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]

The industry's increase of more than 14% puts it in the number two spot by growth rates, just behind computing products and consumer electronics at 18%.

As advertising increasingly moves online, so has pharma and healthcare's share. This year the industry is expected to spend more than $9.5 billion on digital media, according to researcher eMarketer.

While pharma and healthcare has been slower to embrace digital marketing compared with the other industries eMarketer tracks, the pandemic has accelerated consumer and professional digital advertising in the sector, the researcher said
And eMarketer expects that trend to continue. For 2021, digital ad spending is forecast to increase another 18% to an estimated $11.3 billion.

Driving this year's boost is digital marketing spend on pandemic messages around testing and safety, as well as related topics that include telemedicine, medical supplies and reopening doctor's offices, eMarketer said
More than half of pharma and healthcare's digital spending (56%) in 2020 will go toward search advertising, while the rest will go to display or banner type ads

Even with increased spending, pharma itself is still in the middle of the pack among other verticals. It accounts for about 7% of all U.S. digital ad spending, much lower than top spenders like retail at 21% and financial services at 15%, but more than industries hit hard by the pandemic, such as entertainment at 5.2% and travel at 2.4%

Original article.

[/fusion_text][fusion_separator style_type="single solid" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="#ee3a37" top_margin="10px" bottom_margin="30px" border_size="1" icon="" icon_size="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]

Whether you’re looking for effective solutions to transition F2F meetings to a virtual or online environment, support with clinical trials, medical advisory boards, symposia, key opinion leader (KOL) management, internal medical training, medical writing or speaker training programs and more, count on our 15-year experience and expertise over 40 therapeutic areas. SDM also offers strategic consulting services and can help you navigate the regulatory restrictions in other jurisdictions. Discover why over 95% of clients are "Extremely Satisfied" with SDM and over 90% say the agency deliver "Much more than expected".

[/fusion_text][fusion_button link="https://sixdegreesmed.com/what-we-do/" text_transform="" title="" target="_self" link_attributes="" alignment="left" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="#333333" button_gradient_bottom_color="#333333" button_gradient_top_color_hover="#ee3a37" button_gradient_bottom_color_hover="#ee3a37" accent_color="#ffffff" accent_hover_color="#ffffff" type="" bevel_color="" border_width="0" border_radius="" border_color="" border_hover_color="" size="xlarge" stretch="yes" icon="" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]LEARN MORE ABOUT SIX DEGREES' MEDCOMMS SOLUTIONS[/fusion_button][fusion_text]

[/fusion_text][fusion_button link="" text_transform="" title="" target="_self" link_attributes="" alignment="left" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="custom" button_gradient_top_color="#ee3a37" button_gradient_bottom_color="#ee3a37" button_gradient_top_color_hover="#ee3a37" button_gradient_bottom_color_hover="#ee3a37" accent_color="#ffffff" accent_hover_color="#ffffff" type="" bevel_color="" border_width="0" border_radius="" border_color="" border_hover_color="" size="xlarge" stretch="yes" icon="" icon_position="left" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]DO YOU NEED HELP NAVIGATING MEDCOMMS SERVICES? WE CAN HELP.[/fusion_button][fusion_text]

SEND US YOUR CONTACT INFORMATION VIA THE FOLLOWING FORM AND
WE WILL BE IN TOUCH IN NO LONGER THAN 1 BUSINESS DAY.

[/fusion_text][fusion_code]W2Zvcm1pbmF0b3JfZm9ybSBpZD0iMTY3OTciXQ==[/fusion_code][fusion_text]
Ex: if you already know you need Medical Writing services, send us that information. If you just want a comprehensive view of the medcomms solutions we provide, let that clear so the best-suited team member will be in touch with you.

Tags: Medcomms Agency. Medical Communications. Pharma Communications. Medical Writing. Medical Communications Agency. Pharma Comms. Medical Writing and Publication Planning[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

RECENT POSTS

The Transformational Impact of Artificial Intelligence on the Patient-Physician Relationship

In today’s ever-evolving healthcare landscape, the integration of artificial intelligence (AI) has ushered in a new era of possibilities, presenting…

What is Medical Communications? The definitive guide.

Medical Communications. The demand for clear and integrated dissemination of scientific knowledge is critical for the Pharmaceutical industry. Medical communications—or…

Enhancing engagement with healthcare professionals (HCPs): How AI is transforming Pharma relationships.

Pharmaceutical companies are progressively turning to the use of Artificial Intelligence (AI) as a tool to transform several aspects of…

Six communication trends Pharma needs to watch in 2024.

As we approach 2024, the Pharma industry’s focus on developing and maintaining meaningful relationships with healthcare professionals (HCPs) will only…

The EU Artificial Intelligence Act: A New Era of Regulation 
The EU's proposed AI Act, the world's first comprehensive legal framework for AI, is set to revolutionize global AI regulation. Learn about its risk classification levels and the potential implications for the Life Sciences industry.
0 +

YEARS IN

MARKET

0 +

THERAPY

AREAS

WORK IN

0 +

COUNTRIES


GET IN TOUCH

Whether you’re looking for effective solutions to transition F2F meetings to a virtual or online environment, support with clinical trials, medical advisory boards, symposia, key opinion leader (KOL) management, internal medical training, medical writing or speaker training programs and more, count on our 16-year experience and expertise over 40 therapeutic areas.

SDM also offers strategic consulting services and can help with communication and engagement of your target audiences as part of market development opportunities.

Discover why over 95% of clients are “Extremely Satisfied” with SDM and over 90% say the agency deliver “Much more than expected”.