Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch isn’t exactly easy. Omnichannel marketing is gaining traction within the pharmaceutical industry as a concept, replacing the current dominant…
The pharmaceutical industry is defined by constant change and evolution. This ever-changing nature of the industry, driven primarily by advances in therapies, medical devices and disease management, creates a constant demand for Pharma companies to educate healthcare professionals (HCPs), ensuring…
At this year’s Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health.…
Omnichannel marketing has emerged as the solution to the growing pains that arise for pharmaceutical marketers as they strive to reach and engage customers. Faced with a challenging healthcare environment, as well as overwhelming, uncoordinated channel use and promotional waste,…
The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from home has generated a shift in corporate behaviours, creating a less formal, more personal environment…
Telemedicine has played a key role during the COVID-19 pandemic, allowing non-urgent but vital care to be provided in the safety of a patient’s home, while hospitals and primary care centers focus on emergency treatment. While its benefits are clear…
Despite a wave of positive recognition at the start of the pandemic, public trust in hospitals and health systems has declined, according to Edelman’s annual Trust Barometer study. But the data also shows that the pharmaceutical industry continues to enjoy…
The gap between telehealth haves and have-nots threatens to undermine the momentum toward Pharma virtual care. Owing to a combination of stay-at-home orders and the federal government’s temporary expansion of coverage for telehealth services, COVID-19 catalyzed the adoption of telehealth.…
A new report from the American Institute of Physics asks how the digital experimentation and lessons from the past year can make Pharma and scientific meetings more valuable in the future. With the huge impact of Covid-19 on scientific conferences,…
Communications need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society – especially in healthcare. Communication tactics and the strategies behind it need to be more personal to ensure that…
While the need to shift sales strategies in response to market changes is nothing new to pharmaceutical marketing and sales leaders, the COVID-19 pandemic has swiftly shattered conventional methodologies and channels. What hasn’t changed is the value that physicians gain…
Artificial intelligence (AI) is vital for pharmaceutical brands to incorporate in marketing strategies to more effectively facilitate interactions with physicians. As pharma marketers transitioned from in-person communications to digital marketing initiatives during the Covid-19 pandemic, enormous amounts of data are…
Rau most recently headed information technology for Apple’s retail and online stores. He worked at Apple for 10 years, developing its online and retail store technology including the e-commerce platform, mobile point of sale, online store app and internal systems…
The COVID-19 pandemic has largely influenced the way marketers and advertisers strategize and execute marketing plans for their respective brands. Last year, the industry witnessed a surge of changes in business standards, which also unveiled new ways to approach marketing…
