A new report from the American Institute of Physics asks how the digital experimentation and lessons from the past year can make Pharma and scientific meetings more valuable in the future. With the huge impact of Covid-19 on scientific conferences,…
Communications need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society – especially in healthcare. Communication tactics and the strategies behind it need to be more personal to ensure that…
While the need to shift sales strategies in response to market changes is nothing new to pharmaceutical marketing and sales leaders, the COVID-19 pandemic has swiftly shattered conventional methodologies and channels. What hasn’t changed is the value that physicians gain…
Artificial intelligence (AI) is vital for pharmaceutical brands to incorporate in marketing strategies to more effectively facilitate interactions with physicians. As pharma marketers transitioned from in-person communications to digital marketing initiatives during the Covid-19 pandemic, enormous amounts of data are…
Rau most recently headed information technology for Apple’s retail and online stores. He worked at Apple for 10 years, developing its online and retail store technology including the e-commerce platform, mobile point of sale, online store app and internal systems…
The COVID-19 pandemic has largely influenced the way marketers and advertisers strategize and execute marketing plans for their respective brands. Last year, the industry witnessed a surge of changes in business standards, which also unveiled new ways to approach marketing…
AI can be transformative for all areas of healthcare, but often these systems are built off biased datasets that don’t reflect the true diversity of the general public – leading to approaches that only work for specific populations. It might…
Pharmaceutical brands had their sales staff grounded during the COVID-19 pandemic. As a result, marketers within those organizations – which had primarily focused on in-person communications to reach physicians – were forced to swiftly shift to a digital approach. During…
Frustrated doctors want more empathy and relevant content from pharma on digital channels, a new Indegene study finds. Doctors’ digital dissatisfaction with pharma companies has jumped during the pandemic. Across media channels, dissatisfaction rates ranged from 23% to almost 50%…
“Keith, Kotler, Maslow” has long been the Holy Trinity of pharma marketing. Great ancient thinkers all aspiring marketers were taught to learn and respect, and to whom the smartest among us learnt to often refer to. This could be through…
The COVID-19 pandemic has irreversibly shifted the modern workplace. Many surveys have highlighted this shift, with changed expectations from both employers and employees following the departure from traditional workplaces. With employees also reporting improved work-life balance and increased productivity, coupled…
Ten months… In March 2020, the world was in the early stages of the COVID-19 pandemic. We shut entire countries down and grounded economies to a halt in an effort to slow the spread of the virus. Think back to…
Respondents considered their telehealth experiences to be positive, but less or just as preferable to in-person visits for most factors A new Health Union survey reveals that people with chronic conditions feel that telehealth, despite its convenience and increased use…
The industry went online as a result of COVID-19. But is this change here to stay? Are the days of queuing for coffee, rushing to symposiums, and the glitzy conference dinner a thing of the past? International reach Online learning…
While restrictions on travel could prevent coronavirus transmission in the short term, digital passports showing COVID-negative and vaccination status may help reopen airports and other badly hit areas of the economy. In the longer term, the government hopes that digital…
