Pharma companies are facing a new challenge in connecting with HCP audiences efficiently and effectively. With increasing content-based initiatives and channels, it became progressively harder to follow modern HCP content-consuming patterns, while delivering scientific data in a trusted, understandable and…
6 Ways Pharma Brands Can Optimize HCP Social Listening Healthcare brands have overwhelmingly increased their social media engagement. Now, they’re turning to HCP social listening technology to boost their engagement even more. Social listening is the process of monitoring online…
Digital leaders are gaining an advantage using video calls up to three times a week. Should pharma reps keep wheeling their cases into doctors’ offices? Maybe not. Video meetings are three times more effective than in-person interactions when it comes…
The Pharmaceutical industry welcomes a new world of learning. The pandemic has forced all sectors to make tough adjustments, and pharma has faced the biggest challenges due to its more cautious approach to digital transformation. Now, although it has been…
A good online presence and being digitally-savvy physicians can help them attract new patients and get paid when care is complete. A new survey examined perceptions of physicians and technology among 2,000 patients earlier this year. Among the findings: –…
Research and innovation in machine learning in the pharmaceutical sector is on the rise. The most recent figures show that the number of related patent applications in the industry stood at 77 in the three months ending March – up…
4 minutes Omnichannel communication strategies deliver improved, and tailored experiences for HCP education by providing the right medical content at the right time and place. The learning environment for Medical Education continues to shift back and forth from face-to-face to…
Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. there is particular potential for the technologies to revolutionize staff training and reduce costs in pharma manufacturing. Virtual reality (VR) and augmented reality…
Covid changed things for medical affairs teams at pharmaceutical companies, causing was a fundamental shift in the way they worked and functioned. The role of the medical science liaison—a key member of the medical affairs team—has also evolved. In the…
Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space station, or teleport from your office in London to New York, all without stepping outside your front door. Feeling…
Physicians are busy. Convenience is paramount. A drip learning system gives pharma organizations the ability to supply training and updates to HCPs in small, digestible bits of information. Instead of inundating HCPs with an entire website’s worth of information to…
Omnichannel marketing is a big picture approach to reaching an audience — coordinating brand messaging across multiple channels — that provides a clear, consistent message at each step of that audience’s journey. It’s a much more thoughtful approach. While it…
An Accenture study points to a need for more understanding — and potentially less volume. Pharma companies have succeeded in providing higher-quality information to healthcare providers since the start of the pandemic. But HCPs are also more likely to feel…
Market research reports in the last few months have shined a light on “promo fatigue”—that feeling among doctors that pharma has been spamming them with digital marketing overkill during the pandemic. A recent survey by Indegene found 62% of HCPs…
Thanks to Facebook’s name change to Meta last year, everyone is talking about the metaverse — especially companies and brands scrambling to figure out how they’re going to play on the platform. But should pharma companies be jumping in to…
