Raising the bar for the Rising Stars
How an innovative approach to Speaker Training Programs helped a top Pharmaceutical company set the next generation of clinicians on the right path to becoming better communicators and ambassadors of the science within their communities.
Raising the bar for the Rising Stars
How an innovative approach to Speaker Training Programs helped a top Pharmaceutical company set the next generation of clinicians on the right path to becoming better communicators and ambassadors of the science within their communities.
THE CHALLENGE
A Top 12 pharmaceutical company wanted to equip a group of up-and-coming physicians from across Europe with enhanced skills for communicating new advancements in the science.
To help conceptualize, design, and execute these speaker training sessions, the client searched for a medical communications agency with extensive experience in crafting scientific messaging for medical audiences, and who could propose an innovative approach to the overall program design.
In addition, the agency partner was also required to demonstrate solid experience in virtual and hybrid meetings; this speaker training series would be the first intentionally-designed virtual experience from the outset (previous projects had been adapted from face-to-face due to COVID-19 restrictions).
Six Degrees Medical was thrilled to be selected as the best suited partner to architect the program according to the client’s specifications.
THE SOLUTION
Utilizing ACT+™, a proprietary speaker training solution, Six Degrees Medical was able to deliver a tailored learning journey, outperforming the client’s initial expectations. The program was built across three pillars:
ALIGN
Exposing trainees to the latest scientific data, while:
- providing evidence-based training for clinical practise guidelines to improve the management of patients living with the disease
- adhering to the client’s compliance standards
CONNECT
PROVIDING ADVANCED COMMUNICATION SKILLS TRAINING AIMED TO MORE MEANINGFULLY ENGAGE AUDIENCES THROUGH:
- virtual storytelling
- on-camera charisma and effective presentation design and structure
TRANSFORM
FOSTERING MORE VALUABLE RELATIONSHIPS BETWEEN THE AUDIENCE AND HCPS BY:
- providing an environment where physicians could practice and reflect on their performance, becoming the best professional speaker version of themselves
- encouraging the adoption of a growth mindset, giving all participants a new perspective on their learning process, based on resilience, motivation and performance.
ALIGN
Exposing trainees to the latest scientific data, while:
- providing evidence-based training for clinical practise guidelines to improve the management of patients living with the disease
- adhering to the client’s compliance standards
CONNECT
PROVIDING ADVANCED COMMUNICATION SKILLS TRAINING AIMED TO MORE MEANINGFULLY ENGAGE AUDIENCES THROUGH:
- virtual storytelling
- on-camera charisma and effective presentation design and structure
TRANSFORM
FOSTERING MORE VALUABLE RELATIONSHIPS BETWEEN THE AUDIENCE AND HCPS BY:
- providing an environment where physicians could practice and reflect on their performance, becoming the best professional speaker version of themselves
- encouraging the adoption of a growth mindset, giving all participants a new perspective on their learning process, based on resilience, motivation and performance.
For the program to be successful, audience participation needed to be high. To ensure a significant level of engagement, physicians went through self-managed independent learning activities between keynote sessions. They also participated in smaller workshops, where targeted learning support and assessments were provided.
“We wanted to provide a supportive, collaborative and flexible learning environment for physicians” – reveals Carolyn Whiting, EVP Strategy & Innovation at Six Degrees Medical – “the independent learning activities, paired with small-group sessions and a dedicated trainer helped to build a learning community with other trainees, as part of the learner experience design model.”
To help participants communicate their message in a relevant and authentic way, Six Degrees Medical included a Virtual Storytelling module. Led by a virtual storytelling training specialist, this section of the program focused on developing more meaningful connections by reviewing virtual communication best practices, as well as delivering stories in a way that engages geographically dispersed audiences.
THE RESULTS
Exceptional client and participant feedback was a testament to the innovative, effective and engaging program design and execution delivered by Six Degrees Medical. The client was so satisfied with the results of the training they not only wanted to continue utilizing ACT+™ for future speaker training programs, but also adopt the speaker training solution internally!
The program addressed both our client’s speaker training goals and the learning requirements of that specific group of physicians. More than a speaker training program, we invited participants to a self-discovery journey towards becoming the best ‘speaker’ version of themselves. We are confident they will be able to continue to build their profile with peers, patients and the overall healthcare community within their regions.”, says Carolyn.
SIX DEGREES MEDICAL END-TO-END SUPPORT
- Strategy and project management
- Logistics and delegate communication
- Program design and speaker support
- In-house communication skills trainersand facilitators
- Platform and production
An all-in-one solution for Pharma companies that want to ENSURE HCP ACTION and a GROWTH mindset into their KOL scientific education and communication skills training.
