Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space station, or teleport from your office in London to New York, all without stepping outside your front door. Feeling…
Physicians are busy. Convenience is paramount. A drip learning system gives pharma organizations the ability to supply training and updates to HCPs in small, digestible bits of information. Instead of inundating HCPs with an entire website’s worth of information to…
Omnichannel marketing is a big picture approach to reaching an audience — coordinating brand messaging across multiple channels — that provides a clear, consistent message at each step of that audience’s journey. It’s a much more thoughtful approach. While it…
An Accenture study points to a need for more understanding — and potentially less volume. Pharma companies have succeeded in providing higher-quality information to healthcare providers since the start of the pandemic. But HCPs are also more likely to feel…
Market research reports in the last few months have shined a light on “promo fatigue”—that feeling among doctors that pharma has been spamming them with digital marketing overkill during the pandemic. A recent survey by Indegene found 62% of HCPs…
Thanks to Facebook’s name change to Meta last year, everyone is talking about the metaverse — especially companies and brands scrambling to figure out how they’re going to play on the platform. But should pharma companies be jumping in to…
It is not surprising that healthcare professionals (HCP)s today are more digitally savvy than ever. The wave of consumerism led by digital natives has impacted HCPs when it comes to engaging with content on various digital channels for personal consumption.…
Companies use various metrics to characterize what a good patient experience is like, but one factor is certain: today’s patients demand convenience, responsiveness, and ongoing support. For patients, the stakes are even higher because their health and often their very…
Pharma companies moved front and center when it came to COVID, with branding taking the back seat. COVID has brought the words of the pharma industry into people’s lives like never before: Moderna, Pfizer, BioNTech, AstraZeneca and Merck have become…
In a truly connected organization, people can communicate effectively no matter where they are — and no matter when they work. Any pandemic-era worker who was told to pack up their desk and start working from home remembers perfectly well what…
Raising the bar for the Rising Stars How an innovative approach to Speaker Training Programs helped a top Pharmaceutical company set the next generation of clinicians on the right path to becoming better communicators and ambassadors of the science within…
A massive opportunity in the healthcare marketing industry to use advertising as a tool for public health? DeepIntent, an independent healthcare marketing technology company, released survey findings that reveal new insight into patient sentiment related to pharmaceutical advertising and the…
Simply proving the benefit of an intervention is not always sufficient for it to be adopted into clinical practice. Yet historically, pharma Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence…
In this graphic, using data from Market Cap, we list the largest pharmaceutical companies in the world by market capitalization. It’s worth noting this list also includes healthcare companies that work closely with pharmaceuticals, including biotech, pharmaceutical retailers, clinical laboratories, etc.…
