28 May, 2018

The Advisory Board “Laboratory” for Key Message Development

May 28th, 2018|Categories: Blog|

Medical advisory boards are instrumental in helping companies develop key scientific messages that address unmet needs and best communicate new clinical trial findings. They have become an essential resource for pharmaceutical companies in providing thought leadership, subject matter expertise and scientific direction. By their very design, based on a conversational approach, advisory boards provide key [...]

9 May, 2018

New EU Data Protection Regulation Poised to Change Data Privacy Landscape

May 9th, 2018|Categories: Blog|

The bold digital clock featured on the EUGDPR (EU General Data Protection Regulation)1 website indicates – to the second – the countdown to the regulation’s May 25, 2018 enforcement date. The site communicates the sense of urgency and importance of the initiative which it heralds as “the most important change in data privacy regulation in [...]

26 Jan, 2018

Six Factors to Consider When Designing Advisory Boards

January 26th, 2018|Categories: Blog|

Designing engaging, efficient and effective advisory boards is a complex task. You need to convince key opinion leaders from around the world to take time out of their busy schedules to give advice on medical and business strategies. As these meetings can range from an evening to one or two days, it’s not only the [...]

16 Nov, 2017

How to Use Interactivity to Make Your Meetings More Engaging and Impactful

November 16th, 2017|Categories: Blog|

Whether in a small group setting or in a large congress symposium, meeting interactivity is essential to not only retaining the interest of your audience, but also to your audience retaining the key messages that you are communicating. Interactivity is more than just the use of tools to wow or entertain, it is an active [...]

28 Jul, 2017

An Important but Seldom Recognized Niche: Medical Writing for Meetings

July 28th, 2017|Categories: Blog|

As new medical knowledge is developed, there is an ever-increasing need to effectively facilitate knowledge transfer to key target audiences. We view medical writing in one of three conventional ways: scientific writing, which includes manuscript authoring; regulatory writing, which includes clinical trial reports and regulatory dossiers; and promotional medical writing, which includes marketing documentation. These [...]

6 Jun, 2017

Six Ways to Simplify Your Scientific Story

June 6th, 2017|Categories: Blog|

PRESENTATION BEST PRACTICES If you have ever presented scientific content to a live audience, you know being both informative and engaging can be a challenge. In the scientific community, a busy schedule is not uncommon so it is crucial your presentation is compelling and comprehensible enough to make your audience forget their preoccupations and then [...]

10 Apr, 2017

Striking the Perfect Balance Between Innovation and Cost-Effectiveness for Global Investigator Meetings

April 10th, 2017|Categories: Case Studies|

Challenge A leading global healthcare company, which markets to more than 175 countries, sought a medical communications agency to assist them with their investigator meetings. They needed help organizing a series of Phase 3 investigator meetings around the globe, which would cover ten trials. With investigator meetings come several challenges, including attracting and engaging physicians [...]

9 Mar, 2017

6 Things to Look for When Choosing a Medical Communications Agency

March 9th, 2017|Categories: Blog|

Medical Communications (MedComms) agencies have their roots in medical education, and most often produce such materials as slide kits, posters, publications and abstracts, and other items aimed at informing healthcare professionals about both the risks and benefits of new therapies to treat disease. However, they also provide services across the entire educational spectrum including advisory [...]

10 Feb, 2017

Why it’s Important to Understand the Sunshine Act and How to Remain Compliant

February 10th, 2017|Categories: Articles|

Maintaining a strong, effective working relationship between the pharmaceutical industry and healthcare professionals is essential to driving medical innovations and improvements in patient care. Financial relationships between physicians and pharmaceutical manufacturing has always been an intrinsic part of drug advancement. To develop new medicines that improve health and save lives, pharmaceutical companies need to collaborate [...]