KNOWLEDGE CENTRE

News, Articles, Case Studies and all-things Pharma.

Collaboration Pharma
At this year’s Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. The event aimed at challenging attendees to not return to our old ways of working. …

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Omnichannel marketing has emerged as the solution to the growing pains that arise for pharmaceutical marketers as they strive to reach and engage customers.  Faced with a challenging healthcare environment, as well as overwhelming, uncoordinated channel use and promotional waste, marketers are replacing multichannel marketing with omnichannel marketing to enable simultaneous orchestration, optimization and personalization across …

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The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from home has generated a shift in corporate behaviours, creating a less formal, more personal environment in which to do business.  B2B firms have realised that the organisations they’re selling to …

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telemedicine virtual care training medcomms
Telemedicine has played a key role during the COVID-19 pandemic, allowing non-urgent but vital care to be provided in the safety of a patient’s home, while hospitals and primary care centers focus on emergency treatment. While its benefits are clear during a global pandemic, will it continue to grow and be a part of our …

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pharma reputation
Despite a wave of positive recognition at the start of the pandemic, public trust in hospitals and health systems has declined, according to Edelman’s annual Trust Barometer study. But the data also shows that the pharmaceutical industry continues to enjoy an uptick in positive public perception. The venerable Edelman Trust Barometer, based on an online …

Collaboration & Agility – Core Themes & Lessons from Reuters Pharma USA 2021 Read More »

pharma startups partnerships effective
Pharma and startups have a lot to offer each other. So why aren’t we hearing more pharma-startup success stories? Digital health has the potential to transform the pharmaceutical industry and the patient experience. Both digital health startups and pharma are eager to engage each other. Pharma continues to have significant need to leverage innovative “beyond …

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