KNOWLEDGE CENTRE

News, Articles, Case Studies and all-things Pharma.

What is Medical Writing and how it evolved in response to the learning preferences of modern HCPs

What is medical writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential [...]

Is audio the next frontier for HCP communications?

Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their [...]

Six factors to consider when developing modular content for HCP audiences

No time to read this article, but interested in learning more about the benefits of a modular content strategy? Create and [...]

6 Ways Pharma Brands Can Optimize HCP Social Listening

Healthcare brands have overwhelmingly increased their social media engagement. Now, they’re turning to HCP social listening technology to boost their engagement [...]

Content Development Omnichannel communication HCP education

Study finds video calls more effective in driving relationships with HCPs

Digital leaders are gaining an advantage using video calls up to three times a week. Should pharma reps keep wheeling their [...]

artificial intelligence machine learning pharma

Pharmaceutical industry companies are increasingly innovating in machine learning

Research and innovation in machine learning in the pharmaceutical sector is on the rise. The most recent figures show that the [...]