Knowledge Centre

News, Articles, Case Studies and all-things Pharma.

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6 Insights For Running Successful Virtual Advisory Boards
6 Insights for running successful Pharmaceutical Advisory Boards.What is an Advisory Board? Pharmaceutical advisory boards play a crucial role in [...]
Evidenced-Based Medical Communications: Unlocking HCP Engagement for HealthTech Companies
In the rapidly evolving landscape of healthcare technology, it’s easy to overlook the lessons that can be learned from the [...]
Six Tips for Developing a Plain Language Summary
No time to read this article, but interested in learning more about the importance of plain language when communicating your [...]
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Behind the Prescription Pad: The Impact of Pharma’s Reputation on HCPs’ Prescribing Decisions
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less [...]
Excellence in Customer Service and the Pharmaceutical Industry
Customer experience (CX) in the pharmaceutical industry is increasingly moving centre stage as companies look for practical ways to assess [...]
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Carolyn Whiting receives Healthcare Technology Award
Healthcare Technology Award Our very own Carolyn Whiting, EVP, Strategy & Innovation, was recognized as one of the Top 25 Healthcare Technology Leaders [...]
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What is Medical Writing and how it evolved in response to the learning preferences of modern HCPs
What is medical writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An [...]
Is audio the next frontier for HCP communications and engagement?
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy [...]