Knowledge Centre
News, Articles, Case Studies and all-things Pharma.
Six Tips for Developing a Plain Language Summary
No time to read this article, but interested in learning more about the importance of plain language when communicating your science? [...]
Behind the Prescription Pad: The Impact of Pharma’s Reputation on HCPs’ Prescribing Decisions
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than [...]
Excellence in Customer Service and the Pharmaceutical Industry
Customer experience (CX) in the pharmaceutical industry is increasingly moving centre stage as companies look for practical ways to assess how [...]
Carolyn Whiting receives Healthcare Technology Award
Healthcare Technology Award Our very own Carolyn Whiting, EVP, Strategy & Innovation, was recognized as one of the Top 25 Healthcare Technology Leaders of [...]
What is Medical Writing and how it evolved in response to the learning preferences of modern HCPs
What is medical writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential [...]
Is audio the next frontier for HCP communications and engagement?
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their [...]
Six factors to consider when developing modular content for HCP audiences
No time to read this article, but interested in learning more about the benefits of a modular content strategy? Create and [...]
6 Ways Pharma Brands Can Optimize HCP Social Listening
6 Ways Pharma Brands Can Optimize HCP Social ListeningHealthcare brands have overwhelmingly increased their social media engagement. Now, they're turning to [...]
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