23 Dec, 2019

Leading the way: How the Pharmaceutical industry can benefit from digital transformation with a new strategic approach for Publication Planning.

December 23rd, 2019|Categories: Blog|Tags: , , , , |

There is an increasing need to quickly publish emerging clinical evidence supporting novel treatments and medications and extend the reach of key medical claims to new target audiences. You may also like: Why You Need a Medical Communications Company for Publication Planning. It’s estimated $58.8 billion USD is invested every year in R&D by pharma [...]

11 Dec, 2019

The Rise and Rise of Patient Centricity

December 11th, 2019|Categories: Articles|Tags: , , |

Aug 22, 2019 By George Underwood Pharmaphorum George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement. I still consider myself a relative newbie to the pharma industry, having only started seriously covering the sector five years ago. [...]

10 Dec, 2019

The Digital Learning Revolution: How Classes are Moving Out Of The Classroom

December 10th, 2019|Categories: Articles|

Nov 28, 2019 By Enterpreneuer.com Every learning process has two principal stakeholders—students and teachers, or as we like to call them learners and helps—and two fundamental engagement tools, questions and answers. Learning processes essentially can be centered on either the teacher or the student, but the outcomes they result in are drastically different. The didactic [...]

8 Dec, 2019

Four digital health trends set to reinvent and re-energise pharma.

December 8th, 2019|Categories: Articles|

Dec 05, 2019 By Digital Inteligence Blog Why AI is set to transform the nature of healthcare. When British Secretary of State for Health and Social Care Matt Hancock addressed the Public Health England annual conference in September, his speech provided valuable backing for the prediction that AI is set to transform the nature of [...]

7 Dec, 2019

Where next for patient centricity in pharma?

December 7th, 2019|Categories: Articles|

Nov 08, 2019 By Paul Tunnah Pharmaphorum As patient centricity seems to be hitting a slump, Paul Tunnah lays out the key factors companies need to consider to deliver on its promises. There has been a marked elevation of noise around ‘patient centricity’ in recent years, with most pharma companies featuring the word ‘patient’ in [...]

4 Oct, 2019

A Scaled Approach to Advisory Board Meeting

October 4th, 2019|Categories: Case Studies|Tags: , , , , , |

THE CHALLENGE The company needed a medical communications agency that would strategically lead and streamline internal communications amongst client stakeholders who were responsible for medical messaging and logistics at both a national and regional level to support the advisory board meeting series. It was necessary to transfer responsibility from the company’s home office to a [...]

10 Sep, 2019

Communications Strategy Goes Virtual

September 10th, 2019|Categories: Case Studies|

THE CHALLENGE A leading global pharmaceutical company was searching for a way to ensure audience reach and engagement of trial site staff for a virtual clinical trial results meeting. To differentiate its event, the company wanted to find a way to not only expand the educational opportunity through using an online meeting forum, but also [...]

27 Aug, 2019

How Working with a Medical Communications Agency Can Improve Outcomes of Your Next Scientific Congress Symposium

August 27th, 2019|Categories: Blog|Tags: , |

Sponsoring a congress symposium is a highly effective method for pharmaceutical companies to share the latest data and hot topics with healthcare professionals (HCPs).  A symposium enables pharmaceutical companies, key opinion leaders (KOLs) and HCPs to discuss new research, relevant findings, best practices and future activities in an interactive atmosphere with a large audience.  Selecting [...]