Jan 23, 2020 By Pharmatimes Like it or not, artificial intelligence (AI) has already begun to reshape the way pharma and biotech companies operate at almost every level. The integration of AI-based data analysis into the entire spectrum of these companies’ activities has led to increasing collaboration with AI developers, and we expect this trend [...]
Aug 22, 2019 By Simon Wentworth the pharmaletter The number of clinical research programs undertaken by the major pharma players has now fallen by as much as 70% in the last ten years. The global pharmaceutical industry has spent well over a trillion dollars on research and development in the last ten years, and analysts [...]
Aug 22, 2019 By Allie Nawrat Pharmaceutical Technology NASA’s TRISH has funded innovative projects seeking to better protect astronauts' health during deep space missions. Two of the six projects focus on ‘just-in-time’ medications, which allow drugs to be manufactured on-demand and on-board the spacecraft. Allie Nawrat talks to the TRISH scientist Dr Emmanuel Urquieta about [...]
There is an increasing need to quickly publish emerging clinical evidence supporting novel treatments and medications and extend the reach of key medical claims to new target audiences. You may also like: Why You Need a Medical Communications Company for Publication Planning. It’s estimated $58.8 billion USD is invested every year in R&D by pharma [...]
Aug 22, 2019 By George Underwood Pharmaphorum George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement. I still consider myself a relative newbie to the pharma industry, having only started seriously covering the sector five years ago. [...]
Nov 28, 2019 By Enterpreneuer.com Every learning process has two principal stakeholders—students and teachers, or as we like to call them learners and helps—and two fundamental engagement tools, questions and answers. Learning processes essentially can be centered on either the teacher or the student, but the outcomes they result in are drastically different. The didactic [...]
Dec 05, 2019 By Digital Inteligence Blog Why AI is set to transform the nature of healthcare. When British Secretary of State for Health and Social Care Matt Hancock addressed the Public Health England annual conference in September, his speech provided valuable backing for the prediction that AI is set to transform the nature of [...]
Nov 08, 2019 By Paul Tunnah Pharmaphorum As patient centricity seems to be hitting a slump, Paul Tunnah lays out the key factors companies need to consider to deliver on its promises. There has been a marked elevation of noise around ‘patient centricity’ in recent years, with most pharma companies featuring the word ‘patient’ in [...]
THE CHALLENGE The company needed a medical communications agency that would strategically lead and streamline internal communications amongst client stakeholders who were responsible for medical messaging and logistics at both a national and regional level to support the advisory board meeting series. It was necessary to transfer responsibility from the company’s home office to a [...]
THE CHALLENGE A leading global pharmaceutical company was searching for a way to ensure audience reach and engagement of trial site staff for a virtual clinical trial results meeting. To differentiate its event, the company wanted to find a way to not only expand the educational opportunity through using an online meeting forum, but also [...]