As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digital-native brands. Companies like prescription glasses firm Warby Parker, shoe brand Rothy’s and teledentistry SmileDirectClub have grown up in today’s digital-native environment and can offer some key pointers for pharma. Unlike the consumer goods [...]
Delayed clinical trial data delivery is a growing problem for pharmaceutical companies and one that can have catastrophic consequences for the development of their promising pipeline candidates. When data delivery lags behind the pace of a clinical study it means that data entry will be delayed – especially if the data arrives in multiple [...]
How Covid-19 could lead to pharma to examine and change how clinical trials operate. In light of the global pandemic, Pharma is having to strategically re-evaluate their R&D pipelines and decide whether or not planned clinical trials can go ahead in existing timeframes and if existing trials can continue in their current scope of [...]
Carolyn Whiting - SDM's Executive Vice President, Strategy & Innovation - was interviewed by Illumina Interactive Learning. We’ve all witnessed profound and swift changes to our lives and to our businesses due to the pandemic. But one thing we’ve seen is that the need for communication and learning has continued – and in some [...]
Big Pharma companies are often criticized for trying to make the world too reliant on their products. There are also many who oppose the idea of a mandatory vaccine against COVID-19. But the bottom line is that it is up to these companies to restore a new normal by battling and protecting the world [...]
The roots and history of the pharmaceutical industry lie back with the apothecaries and pharmacies that offered traditional remedies as far back as the middle ages, offering a hit-and-miss range of treatments based on centuries of folk knowledge. But the industry as we understand it today really has its origins in the second half [...]
How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, [...]
Digital health solutions are increasingly merging with aspects of gaming in subtle or less subtle ways. Here are 4 examples and what they mean for the future of health. 1. Gamifying health If you have used a recent app, you might be familiar with the concept of gamification; even if you haven’t heard of [...]
In May and June, Accenture surveyed 120 general practitioners, oncologists, cardiologists and immunologists in each of the following six countries: China, France, Germany, Japan, the U.K., and the U.S. to understand how healthcare provider operations and needs have changed during COVID-19, and which of these changes will have long-lasting implications for how healthcare providers [...]
Medical Communications (MedComms) agencies have roots in medical education, and typically focus their activities around informing healthcare professionals (HCPs) about the risks and benefits of new therapies or treatments. They conceptualize, design and produce medical and scientific materials such as slide decks, conference posters, publications and abstracts for a variety of outlets and channels – [...]