Medical Communications (MedComms) agencies have their roots in medical education, and most often produce materials - whether for digital, online or offline channels - such as slide kits, posters, publications and abstracts, and other items aimed at informing healthcare professionals about both the risks and benefits of new therapies to treat disease. However, they also [...]
On August 4th, Obesity Canada (OC) and the Canadian Association of Bariatric Physicians and Surgeons (CABPS) will release new Canadian Adult Obesity Clinical Practice Guidelines (CPGs). Clinical Practice Guidelines are detailed knowledge bases that systematically assess scientific evidence and the clinical experience of expert healthcare professionals to guide practitioners on how best to manage specific [...]
Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. From including patients in decision-making, personalized care and automating pharmaceutical processes, the paradigm shift that digital health brings to pharma organizations is slow but steady. Here are 5 main technologies guiding the technological [...]
Why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes at the moment, with digital tools replacing many traditional communications activities and even acting as dedicated therapies – with the resulting Big Data sets requiring companies to build dedicated data [...]
The pharmaceutical business is perhaps the only industry on the planet, where to get the product from idea to market the company needs to spend about a decade, several billion dollars, and there is about 90% chance of failure. It is very different from the IT business, where only the paranoid survive but a business [...]
From 5G conspiracy theories to misguided advice on disinfectant, misinformation around COVID-19 has reached endemic proportions. It’s a fortunate accident, then, that UK's Patient Information Forum’s (PIF) new health information accreditation scheme was launched last week. Sophie Randall, the organization’s head of strategy and partnership, says: “There is so much misinformation around COVID-19 and it’s [...]
Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and information. Consequently, the life science industry has, as a whole, years’ experience of integrating digital tools and services in its own operations, with many standards [...]
For the first time in history, we have the technologies that will allow us to develop new therapies and tools that can shift the paradigm from ‘disease care’ to true healthcare. In this video produced by Pharmaphorum, Dr William Hait, global head of Johnson & Johnson External Innovation, talks about how the organization is hoping to accelerate this [...]
The MA role is evolving from disease and product specialists to curators and connectors of outcomes-focused information. For these teams to have an even greater impact on the healthcare ecosystem, they must be able to measure the impact and ROI of their activities. The spotlight in the pharmaceutical industry is on cultivating and enhancing superior [...]
Consumers credit pharma efforts to develop vaccines and find treatments for COVID-19 for better industry perceptions during the pandemic. (Getty/RossHelen) Pharma’s reputation is holding strong these days, the latest Harris Poll survey shows. That’s good news again for the industry—but why the change? With this survey, The Harris Poll asked Americans that question. And, perhaps [...]