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MEDICAL PHARMACEUTICAL COMMUNICATIONS
HCPs are more digitally savvy than ever
It is not surprising that healthcare professionals (HCP)s today are more digitally savvy than ever. The wave of consumerism led by […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
How Advances in Market Research Help Transform the Patient Experience
Companies use various metrics to characterize what a good patient experience is like, but one factor is certain: today’s patients demand […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
2022 forecast: Marketing COVID vaccines and drugs, and how pharma, not brands, are taking center stage
Pharma companies moved front and center when it came to COVID, with branding taking the back seat. COVID has brought the […]