How Pharma Marketing Funnels Evolved During the Pandemic

The COVID-19 pandemic has greatly influenced the way marketers and advertisers strategize and execute the marketing plans for their respective brands. Last year, the industry witnessed a surge of changes in business paradigms, which also unveiled new ways of marketing channels to approach consumers. Without a second thought, the crisis has changed the business [...]

Why AI equity is the next step for transformational pharma

AI can be transformative for all areas of healthcare, but often these systems are built off biased datasets that don’t reflect the true diversity of the general public – leading to approaches that only work for specific populations.It might be tempting to think that because AI tools are machines, they are free from the subconscious [...]

Ways Pharma can raise the ROI of digital marketing campaigns

Pharmaceutical brands had their sales staff grounded during the COVID-19 pandemic. As a result, marketers within those organizations - which had primarily focused on in-person communications to reach physicians - were forced to swiftly shift to a digital approach. During this period, pharma marketers experienced a greater ROI for marketing initiatives by implementing campaigns [...]

Survey: Doctors disappointed with pharma’s digital efforts

Frustrated doctors want more empathy and relevant content from pharma on digital channels, a new Indegene study finds. Doctors’ digital dissatisfaction with pharma companies has jumped during the pandemic. Across media channels, dissatisfaction rates ranged from 23% to almost 50% of physicians who were unhappy with pharma digital's interactions, according to [...]

The future of pharma marketing

“Keith, Kotler, Maslow” has long been the Holy Trinity of pharma marketing. Great ancient thinkers all aspiring marketers were taught to learn and respect, and to whom the smartest among us learnt to often refer to. This could be through a wise quote cracked in a meeting to give the [...]

COVID-19 in the workplace: how to adapt to this virtual reality

The COVID-19 pandemic has irreversibly shifted the modern workplace. Many surveys have highlighted this shift, with changed expectations from both employers and employees following the departure from traditional workplaces. With employees also reporting improved work life balance and increased productivity, coupled with cost savings for business, it appears this shift from working [...]

Is Pharmaceutical innovation saving the world?

Ten months... In March 2020, the world was in the early stages of the COVID-19 pandemic. We shut entire countries down and grounded economies to a halt in an effort to slow the spread of the virus. Think back to March, and how much uncertainty we were living under. Ten [...]

Survey finds Telehealth will likely continue beyond the pandemic

Respondents considered their telehealth experiences to be positive, but less or just as preferable to in-person visits for most factors A new Health Union survey reveals that people with chronic conditions feel that telehealth, despite its convenience and increased use throughout the COVID-19 pandemic, is generally less preferable than in-person visits, [...]

Are face-to-face medical meetings a thing of the past?

The industry went online as a result of COVID-19. But is this change here to stay? Are the days of queuing for coffee, rushing to symposiums, and the glitzy conference dinner a thing of the past? International reach Online learning makes medical education more accessible but presents challenges in terms of [...]

Digital passports – could they help life return to normal?

While restrictions on travel could prevent coronavirus transmission in the short term, digital passports showing COVID-negative and vaccination status may help reopen airports and other badly hit areas of the economy. In the longer term, the government hopes that digital passports that give a reliable indication of a person’s COVID-negative [...]