29 Jul, 2020

New Canadian Adult Obesity Clinical Practice Guidelines (CPGs).

July 29th, 2020|Categories: Articles|

On August 4th, Obesity Canada (OC) and the Canadian Association of Bariatric Physicians and Surgeons (CABPS) will release new Canadian Adult Obesity Clinical Practice Guidelines (CPGs). Clinical Practice Guidelines are detailed knowledge bases that systematically assess scientific evidence and the clinical experience of expert healthcare professionals to guide practitioners on how best to manage specific [...]

29 Jul, 2020

Technologies Shaping The Future Of Pharma

July 29th, 2020|Categories: Articles|

Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. From including patients in decision-making, personalized care and automating pharmaceutical processes, the paradigm shift that digital health brings to pharma organizations is slow but steady. Here are 5 main technologies guiding the technological [...]

23 Jul, 2020

Behaviour science: the capability every pharma company should be building.

July 23rd, 2020|Categories: Articles|

Why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes at the moment, with digital tools replacing many traditional communications activities and even acting as dedicated therapies – with the resulting Big Data sets requiring companies to build dedicated data [...]

15 Jul, 2020

Creating health information that truly meets patient needs.

July 15th, 2020|Categories: Articles|

From 5G conspiracy theories to misguided advice on disinfectant, misinformation around COVID-19 has reached endemic proportions. It’s a fortunate accident, then, that UK's Patient Information Forum’s (PIF) new health information accreditation scheme was launched last week. Sophie Randall, the organization’s head of strategy and partnership, says: “There is so much misinformation around COVID-19 and it’s [...]

9 Jul, 2020

Marketing for life science companies – drivers of change

July 9th, 2020|Categories: Articles|

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and information. Consequently, the life science industry has, as a whole, years’ experience of integrating digital tools and services in its own operations, with many standards [...]

6 Jul, 2020

Investing in innovation – new digital approaches for a new decade

July 6th, 2020|Categories: Articles|

For the first time in history, we have the technologies that will allow us to develop new therapies and tools that can shift the paradigm from ‘disease care’ to true healthcare. In this video produced by Pharmaphorum, Dr William Hait, global head of Johnson & Johnson External Innovation, talks about how the organization is hoping to accelerate this [...]

22 Jun, 2020

How AI meets medical affairs teams’ evolving need for KPIs.

June 22nd, 2020|Categories: Articles|

The MA role is evolving from disease and product specialists to curators and connectors of outcomes-focused information. For these teams to have an even greater impact on the healthcare ecosystem, they must be able to measure the impact and ROI of their activities. The spotlight in the pharmaceutical industry is on cultivating and enhancing superior [...]

2 Jun, 2020

Pharma’s reputation is holding strong during COVID-19.

June 2nd, 2020|Categories: Articles|

Consumers credit pharma efforts to develop vaccines and find treatments for COVID-19 for better industry perceptions during the pandemic. (Getty/RossHelen) Pharma’s reputation is holding strong these days, the latest Harris Poll survey shows. That’s good news again for the industry—but why the change? With this survey, The Harris Poll asked Americans that question. And, perhaps [...]

2 Jun, 2020

Why Big Pharma Is Betting on Blockchain.

June 2nd, 2020|Categories: Articles|

Since the early days of the Covid-19 pandemic, world-class hospitals from New York to Atlanta to San Francisco struggled with shortages of basic safety equipment. Masks, gowns, and face shields have all been in short supply, and the race to get more has meant hospital staff and public officials desperately searching for reliable suppliers. Elsewhere [...]