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MEDICAL PHARMACEUTICAL COMMUNICATIONS
Pharma content for HCPs: Better, but with room for improvement
An Accenture study points to a need for more understanding — and potentially less volume. Pharma companies have succeeded in providing […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
How can pharma avoid HCP ‘promo fatigue’?
Market research reports in the last few months have shined a light on “promo fatigue”—that feeling among doctors that pharma has […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
Pharma companies in the metaverse? Maybe not yet, but time to start thinking in the future.
Thanks to Facebook’s name change to Meta last year, everyone is talking about the metaverse — especially companies and brands scrambling […]