MEDICAL PHARMACEUTICAL COMMUNICATIONS
MEDICAL PHARMACEUTICAL COMMUNICATIONS

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MEDICAL PHARMACEUTICAL COMMUNICATIONS
HCPs are more digitally savvy than ever
It is not surprising that healthcare professionals (HCP)s today are more digitally savvy than ever. The wave of consumerism led by […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
How Advances in Market Research Help Transform the Patient Experience
Companies use various metrics to characterize what a good patient experience is like, but one factor is certain: today’s patients demand […]
MEDICAL PHARMACEUTICAL COMMUNICATIONS
2022 forecast: Marketing COVID vaccines and drugs, and how pharma, not brands, are taking center stage
Pharma companies moved front and center when it came to COVID, with branding taking the back seat. COVID has brought the […]
Pharmaceutical Advertising Motivates Patients to Learn More
A massive opportunity in the healthcare marketing industry to use advertising as a tool for public health? DeepIntent, an independent healthcare […]
The Untapped Potential of Behavioral Science in Medical Affairs
Simply proving the benefit of an intervention is not always sufficient for it to be adopted into clinical practice. Yet historically, […]
Pharma market 2021 bigger companies
Who are the World’s Largest Pharmaceutical Companies?
In this graphic, using data from Market Cap, we list the largest pharmaceutical companies in the world by market capitalization. It’s worth […]
biotech pharma
Biopharma and the life sciences ecosystem.
Even now, 65 percent of drugs being approved come from biopharma companies and, within a decade, that is expected to rise […]
medical social communications media
Six Social Media Tips for Medical Affairs
In recent years, social media has become an increasingly important source of clinical information for physicians and healthcare professionals. In 2020, […]

Latest Posts

MEDICAL PHARMACEUTICAL COMMUNICATIONS
How the Metaverse Could Change Work
Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space […]
DRIP LEARNING MEDICAL PHARMACEUTICAL COMMUNICATIONS
Why drip learning experiences are the future of physician engagement
Physicians are busy. Convenience is paramount. A drip learning system gives pharma organizations the ability to supply training and updates to […]
The value of omnichannel marketing for pharma
Omnichannel marketing is a big picture approach to reaching an audience — coordinating brand messaging across multiple channels — that provides […]