We liked an observation from our partner Six Degrees Medical, a global medical communications agency headquartered in Toronto, where Executive Vice President, Carolyn Whiting, said:
“It’s been extremely critical for us to keep learner experience front and center as part of the strategy in transitioning meetings to virtual, to ensure it doesn’t get overly tactical, which can put the overarching goals and learning outcomes at risk. We still want to execute impactful and engaging programs for our clients, even in a crisis – and potentially that’s even more important now than ever to help ensure we support health care providers in optimizing patient management during this challenging time. ”
In this article, Illumina has pooled a few of its own observations with many from our partners and customers, who have been kind enough to share their wisdom. Despite the challenges, COVID-19 has unleashed a tremendous flow of creativity, which you’ll see in numerous examples, ranging from new areas of content, to novel approaches for developing effective learning within today’s logistical constraints, to some of the anticipated differences we expect to see in communication and learning after the pandemic has receded.
The shutdown of face-to-face meetings, including in-person instructor-led training (ILT) sessions, has sparked an immediate need for an alternative. Web and video conferencing and webinars represent one of the easiest transition strategies, and many organizations have stepped up their use. Some are taking steps to make those webinars even more valuable. For example, Illumina’s client, the DentaQuest Partnership for Oral Health Advancement, quickly launched a series of live webinars for dentists and oral health providers on critically timely subjects like “Infection Control & Preventive Care During a National Health Crisis” and “Teledentistry: Providing Alternative Care During a Public Health Crisis.” DentaQuest asked Illumina to rapidly convert them to packaged eLearning modules with a number of enhancements, including adding LMS tracking and assessments for Continuing Education Unit (CEU) credit. Three such webinars have already been launched in the last few weeks, and numerous more are in the works.