Accessibility has increasingly become a key topic for communicating clinical trial results to a broader audience. This movement has added importance to the role of developing plain language summaries to communicate clinical trial results and scientific information in a patient-centric…
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation. A study found Healthcare professionals (HCP) consider corporate reputation the leading factor when it comes to prescribing…
Customer experience (CX) in the pharmaceutical industry is increasingly moving centre stage as companies look for practical ways to assess how well they are meeting the expectations of their stakeholders. Chief among these are healthcare professionals (HCPs), but these are…
Healthcare Technology Award Our very own Carolyn Whiting, EVP, Strategy & Innovation, was recognized as one of the Top 25 Healthcare Technology Leaders of Toronto for 2022. Very well deserved! The acknowledgment came from Carolyn’s focus on identifying gaps in medical…
What is medical writing? What is Medical Writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential component of medical communications or medical education, it is work done by a highly qualified…
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their audio needs. Pharma marketers are beginning to realize that consumers want to pay attention to audio as much as…
Pharma companies are facing a new challenge in connecting with HCP audiences efficiently and effectively. With increasing content-based initiatives and channels, it became progressively harder to follow modern HCP content-consuming patterns, while delivering scientific data in a trusted, understandable and…
6 Ways Pharma Brands Can Optimize HCP Social Listening Healthcare brands have overwhelmingly increased their social media engagement. Now, they’re turning to HCP social listening technology to boost their engagement even more. Social listening is the process of monitoring online…
Digital leaders are gaining an advantage using video calls up to three times a week. Should pharma reps keep wheeling their cases into doctors’ offices? Maybe not. Video meetings are three times more effective than in-person interactions when it comes…
The Pharmaceutical industry welcomes a new world of learning. The pandemic has forced all sectors to make tough adjustments, and pharma has faced the biggest challenges due to its more cautious approach to digital transformation. Now, although it has been…
A good online presence and being digitally-savvy physicians can help them attract new patients and get paid when care is complete. A new survey examined perceptions of physicians and technology among 2,000 patients earlier this year. Among the findings: –…
Research and innovation in machine learning in the pharmaceutical sector is on the rise. The most recent figures show that the number of related patent applications in the industry stood at 77 in the three months ending March – up…
4 minutes Omnichannel communication strategies deliver improved, and tailored experiences for HCP education by providing the right medical content at the right time and place. The learning environment for Medical Education continues to shift back and forth from face-to-face to…
Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. there is particular potential for the technologies to revolutionize staff training and reduce costs in pharma manufacturing. Virtual reality (VR) and augmented reality…
Covid changed things for medical affairs teams at pharmaceutical companies, causing was a fundamental shift in the way they worked and functioned. The role of the medical science liaison—a key member of the medical affairs team—has also evolved. In the…
