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News, Articles, Case Studies and all-things Pharma

Omnichannel marketing
A new challenge: Moving pharma marketing from multichannel to omnichannel.
b2b post pandemic
6 predictions for B2B customer experience in a post-pandemic world.
telemedicine virtual care training medcomms
Debunking telemedicine myths beyond the pandemic
pharma reputation
Pharma surges in 2021 Edelman Trust Barometer
pharma startups partnerships effective
Is the cultural gap harming more effective partnerships between Pharma and startups?
virtual care telehealth
A new digital divide? The haves and have-nots for Pharma virtual care.
A Scientific Look at the Future of Pharma Conferences
The power of communication: engaging diverse groups in healthcare
Post-Pandemic Physician Engagement: 4 Areas to Consider
AI is vital for Pharma Marketers to raise engagement with physicians
Pharma continues to hire consumer executives for digital transformation and acceleration
How Pharma Marketing Funnels Evolved During the Pandemic