How COVID-19 is making pharma more resilient

How securing supply in a time of crisis will ensure future access, build resilience, and transform relationships. Since the start of the year, pharmaceutical companies have been riding a rollercoaster of challenges as the various strands came together to threaten supply chains. First, we saw a doubling or tripling of the usual demand for [...]

Pharma’s digital promos to doctors surging as priorities shift

Pharma companies rushed to get on physician and hospital screens this year with a big jump in professional ads tracked.During the pandemic, pharma advertising to consumers has surged with messages backing science, offering financial help with perscriptions and stressing the need to continue doctor visits and vaccinations.But behind-the-scenes spending—that is, advertising and promotions to physicians [...]

Pharma and healthcare digital advertising jumps during pandemic

The industry's increase of more than 14% puts it in the number two spot by growth rates, just behind computing products and consumer electronics at 18%. As advertising increasingly moves online, so has pharma and healthcare's share. This year the industry is expected to spend more than $9.5 billion on digital media, according to [...]

Kyowa Kirin illuminates rare disease with glowing digital makeup

The visually stunning effort illustrates the connection between phosphorus, an element known for its glowing properties, and XLH, which results from a lack of phosphorus in the body and causes abnormalities. Pharma Kyowa Kirin enlisted renowned makeup artist James Mac Inerney to apply digital glowing body paint on three people living with XLH. While [...]

Are rapid progress and patient engagement mutually exclusive?

COVID-19 has sparked a flurry of research and discoveries that are being made at an unprecedented rate – but patient engagement cannot and should not be left behind in the rush. SARS-CoV-2 has demonstrated both the strengths and the weaknesses of the life sciences ecosystem, and it is now up to the sector to [...]