Six Degrees Blog
News, Articles, Case Studies and all-things Pharma.
- All
Even now, 65 percent of drugs being approved come from biopharma companies and, within a decade, that is expected to rise to 85 percent. This is excellent news for a world hungry for breakthrough treatments. As growth in pre-clinical and clinical work intensifies globally, we explore the place of biopharma start-ups on the broader life […]
In recent years, social media has become an increasingly important source of clinical information for physicians and healthcare professionals. In 2020, ~73% of oncologists noted they were using social media as a clinical information source, with 28% and 45% indicating they used Twitter and LinkedIn, respectively. In addition, a study demonstrated a 63% increase in […]
As we look forward to a future when face-to-face restrictions are lifted and in-person meetings and events are back in the game, we also recognize the strategic importance of digital collaboration and the possibilities that advanced communication platforms offer for companies of all sizes and industries.For organizations going through the shift from short-term “emergency” scenarios […]
From drab to fab, pharma social media promotions and campaigns are not only getting better but have gotten up to speed with the rest of the marketing world. That’s according to a panel of digital experts at Digital Pharma East this week. While pharma was once hesitant to even try consumer-driven channels, brands today have adopted […]
The drug sends a message to a caregiver after the patient swallows it. The doctor prescribes virtual reality treatments for migraines. Do you think it is science fiction? You are mistaken. The pharma industry has taken a big swung into digital transformation. All participants invest in digital health topics. But as with all trending issues, […]
Technologies such as simulation and VR can be used to help progress medical education and encourage enrolment and retention at further and higher education, as well as in GP and specialist training. In August this year, the NHS lost its position as the top-ranked health service in the developed world. Having held the number one […]
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their businesses. However, there are a few key factors to keep in mind when building a social media strategy – from regulatory challenges to the rise of the pharma influencer. The proliferation of social media […]
Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch isn't exactly easy. Omnichannel marketing is gaining traction within the pharmaceutical industry as a concept, replacing the current dominant multichannel marketing approach. The omnichannel model is attractive as it promises to help orchestrate and […]
The pharmaceutical industry is defined by constant change and evolution. This ever-changing nature of the industry, driven primarily by advances in therapies, medical devices and disease management, creates a constant demand for Pharma companies to educate healthcare professionals (HCPs), ensuring scientific data is accessible and accurately interpreted. A major part of this education effort is taken […]
At this year’s Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. The event aimed at challenging attendees to not return to our old ways of working. […]
Omnichannel marketing has emerged as the solution to the growing pains that arise for pharmaceutical marketers as they strive to reach and engage customers. Faced with a challenging healthcare environment, as well as overwhelming, uncoordinated channel use and promotional waste, marketers are replacing multichannel marketing with omnichannel marketing to enable simultaneous orchestration, optimization and personalization across […]
The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the requirement to work from home has generated a shift in corporate behaviours, creating a less formal, more personal environment in which to do business. B2B firms have realised that the organisations they’re selling to […]
Latest Posts
Enhancing engagement with healthcare professionals (HCPs): How AI is transforming Pharma relationships.
Six communication trends Pharma needs to watch in 2024.
6 Insights For Running Successful Virtual Advisory Boards