Six Degrees Blog
News, Articles, Case Studies and all-things Pharma.
Digital leaders are gaining an advantage using video calls up to three times a week. Should pharma reps keep wheeling their cases into doctors' offices? Maybe not. Video meetings are three times more effective than in-person interactions when it comes to driving new prescriptions. That’s according to a new report from Veeva Systems, which combed […]
Research and innovation in machine learning in the pharmaceutical sector is on the rise. The most recent figures show that the number of related patent applications in the industry stood at 77 in the three months ending March – up from 66 over the same period in 2021. Figures for patent grants related to followed […]
4 minutesOmnichannel communication strategies deliver improved, and tailored experiences for HCP education by providing the right medical content at the right time and place. The learning environment for Medical Education continues to shift back and forth from face-to-face to online and digital experiences. However, for the modern HCP, it is not one or the other, […]
Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. there is particular potential for the technologies to revolutionize staff training and reduce costs in pharma manufacturing. Virtual reality (VR) and augmented reality (AR) have spent a lot of time in the headlines recently. With major companies investing […]
Covid changed things for medical affairs teams at pharmaceutical companies, causing was a fundamental shift in the way they worked and functioned. The role of the medical science liaison—a key member of the medical affairs team—has also evolved.In the early 2000s, pharma companies unleashed legions of sales representatives to promote their products to physicians. Pharma […]
Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space station, or teleport from your office in London to New York, all without stepping outside your front door. Feeling under pressure with too many meetings scheduled today? Then why not send your AI-enabled digital […]
Physicians are busy. Convenience is paramount. A drip learning system gives pharma organizations the ability to supply training and updates to HCPs in small, digestible bits of information.Instead of inundating HCPs with an entire website’s worth of information to sift through inefficiently, with all the work put on them, drip learning experiences can guide them […]
Omnichannel marketing is a big picture approach to reaching an audience — coordinating brand messaging across multiple channels — that provides a clear, consistent message at each step of that audience’s journey.It’s a much more thoughtful approach. While it can certainly include a mix of any online or offline channels and mediums, one of the […]
An Accenture study points to a need for more understanding — and potentially less volume. Pharma companies have succeeded in providing higher-quality information to healthcare providers since the start of the pandemic. But HCPs are also more likely to feel misunderstood and “spammed” by too much content, a new report from Accenture has found. Arriving in the wake […]
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