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Omnichannel marketing is a big picture approach to reaching an audience — coordinating brand messaging across multiple channels — that provides a clear, consistent message at each step of that audience’s journey.It’s a much more thoughtful approach. While it can certainly include a mix of any online or offline channels and mediums, one of the […]
An Accenture study points to a need for more understanding — and potentially less volume. Pharma companies have succeeded in providing higher-quality information to healthcare providers since the start of the pandemic. But HCPs are also more likely to feel misunderstood and “spammed” by too much content, a new report from Accenture has found. Arriving in the wake […]
Market research reports in the last few months have shined a light on “promo fatigue”—that feeling among doctors that pharma has been spamming them with digital marketing overkill during the pandemic. A recent survey by Indegene found 62% of HCPs felt “overwhelmed” by product-related promotional content they receive from drugmakers. In a separate Accenture survey, […]
Thanks to Facebook’s name change to Meta last year, everyone is talking about the metaverse — especially companies and brands scrambling to figure out how they’re going to play on the platform. But should pharma companies be jumping in to the metaverse, whatever it is? Yes and no, industry experts say. There are some initial […]
It is not surprising that healthcare professionals (HCP)s today are more digitally savvy than ever. The wave of consumerism led by digital natives has impacted HCPs when it comes to engaging with content on various digital channels for personal consumption. And the catalytic effect of the pandemic on the digital shift cannot be undermined. All […]
Companies use various metrics to characterize what a good patient experience is like, but one factor is certain: today’s patients demand convenience, responsiveness, and ongoing support. For patients, the stakes are even higher because their health and often their very lives are at risk. Healthcare brands understand this urgency, and they devote significant resources to […]
Pharma companies moved front and center when it came to COVID, with branding taking the back seat. COVID has brought the words of the pharma industry into people’s lives like never before: Moderna, Pfizer, BioNTech, AstraZeneca and Merck have become household names, and, while you might not remember the names of their products, you will […]
In a truly connected organization, people can communicate effectively no matter where they are — and no matter when they work.Any pandemic-era worker who was told to pack up their desk and start working from home remembers perfectly well what came next: the number of meetings exploded.In a rush to replace face-to-face workplace gatherings, as well […]
Raising the bar for the Rising Stars How an innovative approach to Speaker Training Programs helped a top Pharmaceutical company set the next generation of clinicians on the right path to becoming better communicators and ambassadors of the science within their communities. Raising the bar for the Rising Stars How an innovative approach to Speaker Training […]
A massive opportunity in the healthcare marketing industry to use advertising as a tool for public health? DeepIntent, an independent healthcare marketing technology company, released survey findings that reveal new insight into patient sentiment related to pharmaceutical advertising and the headwinds marketers face in trying to deliver relevant content. Building on research conducted earlier this […]
Simply proving the benefit of an intervention is not always sufficient for it to be adopted into clinical practice. Yet historically, pharma Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence the uptake of a new drug or therapy. In this article, let's explore the scope […]
In this graphic, using data from Market Cap, we list the largest pharmaceutical companies in the world by market capitalization. It’s worth noting this list also includes healthcare companies that work closely with pharmaceuticals, including biotech, pharmaceutical retailers, clinical laboratories, etc.The Future of Pharmaceutical CompaniesIf the response to the COVID-19 pandemic has taught us anything, it […]
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