Digital transformation: 4 contrarian tips for measuring success

A lack of strategic clarity, an output-based focus, and tracking too many digital touchpoints can lead your digital transformation efforts astray. Focus on the following metrics instead. I recently spoke with a friend who had just returned to work from maternity leave. She told me that a digital transformation initiative regarding her company’s internal [...]

Time to change the channel? The future for HCP engagement models.

How pharma’s HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. With in-person visits drastically reduced, pharma has been challenged to find ways to continue engaging effectively with HCPs via remote [...]

Pharma’s digital transformation and customer reference data

Precision medicine is emerging as a key approach for disease treatment and prevention, which makes it even more critical to get the right medicine to the right patients. The Pharma industry is often challenged with having accurate digital data on the doctors and the organizations they work for. Times are changing, though, and with [...]

A whole new world

The coronavirus has forced the industry to change gear, change how it communicates and, above all, change its perspective. Despite the earth-shattering turbulence of COVID-19, however, positive lessons and practices will emerge. Modern healthcare is experiencing an era-defining chapter, as international systems adjust to the very specific needs of their host countries, while also [...]

Pharma and the modern patient: creating a real connection

Over the past few years, our digital world has moulded a new kind of patient – engaged and empowered individuals who want to be actively involved in their health journey. With access to different treatment paths and complementary approaches based on location, physician, insurance, funds and more, therapies are becoming more personalized than ever [...]