Month July 2020

New Canadian Obesity Guidelines

virtual meetings

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Technologies Shaping The Future Of Pharma

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Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. From including patients in decision-making, personalized care and automating pharmaceutical processes, the paradigm shift that digital health brings…

Behaviour science: the capability every pharma should build

Why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes at the moment, with digital tools replacing many traditional communications activities and even acting as…

Creating health information that truly meets patient needs.

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From 5G conspiracy theories to misguided advice on disinfectant, misinformation around COVID-19 has reached endemic proportions. It’s a fortunate accident, then, that UK’s Patient Information Forum’s (PIF) new health information accreditation scheme was launched last week. Sophie Randall, the organization’s…

Marketing for life science companies – drivers of change

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