New Canadian Obesity Guidelines

On August 4th, Obesity Canada (OC) and the Canadian Association of Bariatric Physicians and Surgeons (CABPS) will release new Canadian Adult Obesity Clinical Practice Guidelines (CPGs). Clinical Practice Guidelines are detailed knowledge bases that systematically assess scientific evidence and the clinical experience of expert healthcare professionals to guide practitioners on how best to manage [...]

Technologies Shaping The Future Of Pharma

Digital health is poised to bring its disruptive force across the healthcare landscape, and the pharmaceutical industry isn’t immune to the upcoming changes. From including patients in decision-making, personalized care and automating pharmaceutical processes, the paradigm shift that digital health brings to pharma organizations is slow but steady. Here are 5 main technologies guiding the technological [...]

Behaviour science: the capability every pharma should BUILD

Why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes at the moment, with digital tools replacing many traditional communications activities and even acting as dedicated therapies – with the resulting Big Data sets requiring companies to build dedicated [...]

Creating health information that truly meets patient needs.

From 5G conspiracy theories to misguided advice on disinfectant, misinformation around COVID-19 has reached endemic proportions. It’s a fortunate accident, then, that UK's Patient Information Forum’s (PIF) new health information accreditation scheme was launched last week. Sophie Randall, the organization’s head of strategy and partnership, says: “There is so much misinformation around COVID-19 and it’s [...]

Marketing for life science companies – drivers of change

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and information. Consequently, the life science industry has, as a whole, years’ experience of integrating digital tools and services in its own operations, with many [...]

Investing in innovation – new digital approaches for a new decade

  In 2019, we saw pharma pulling back from some of its digital health partnerships. Sanofi announced a surprising decision to back out of its joint venture around diabetes with Verily and to stop funding Onduo. This high-profile, big investment partnership was originally touted as an example of Sanofi's commitment to innovation. Now that they are [...]