Are rapid progress and patient engagement mutually exclusive?
COVID-19 has sparked a flurry of research and discoveries that are being made at an unprecedented rate – but patient engagement […]
Is the pharmaceutical industry underinvesting in mental health?
The number of clinical research programs undertaken by the major pharma players has now fallen by as much as 70% in […]
Medicines in space: how astronauts will make their own drugs.
NASA’s TRISH has funded innovative projects seeking to better protect astronauts’ health during deep space missions. Two of the six projects […]
The Rise and Rise of Patient Centricity
The rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance […]
Communications Strategy Goes Virtual
THE CHALLENGE A leading global pharmaceutical company was searching for a way to ensure audience reach and engagement of trial site […]
The new age of pharmaceutical targeting on social media
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their […]
How to Overcome Inertia and Adopt Omnichannel Marketing for Pharma
Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch […]
What is Speaker Training? How important is it to the Pharma industry?
The pharmaceutical industry is defined by constant change and evolution. This ever-changing nature of the industry, driven primarily by advances in […]