Pharma Marketing: forget influencers, stick to patient connections
Pharma Marketing: More community trust. Less forced connections. A recent UK survey found that only 14% percent of users mostly or completely…
patient centricity
Are rapid progress and patient engagement mutually exclusive?
COVID-19 has sparked a flurry of research and discoveries that are being made at an unprecedented rate – but patient engagement cannot…
Pharma and the modern patient: creating a real connection
Over the past few years, our digital world has moulded a new kind of engaged and empowered individuals who want to be…
Is the pharmaceutical industry underinvesting in mental health?
The number of clinical research programs undertaken by the major pharma players has now fallen by as much as 70% in the…
Medicines in space: how astronauts will make their own drugs.
NASA’s TRISH has funded innovative projects seeking to better protect astronauts’ health during deep space missions. Two of the six projects focus…
The Rise and Rise of Patient Centricity
The rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient…