Pharma Marketing: forget influencers, stick to patient connections
Pharma Marketing: More community trust. Less forced connections. A recent UK survey found that only 14% percent of users mostly or […]
Are rapid progress and patient engagement mutually exclusive?
COVID-19 has sparked a flurry of research and discoveries that are being made at an unprecedented rate – but patient engagement […]
Pharma and the modern patient: creating a real connection
Over the past few years, our digital world has moulded a new kind of engaged and empowered individuals who want to […]
Is the pharmaceutical industry underinvesting in mental health?
The number of clinical research programs undertaken by the major pharma players has now fallen by as much as 70% in […]
Medicines in space: how astronauts will make their own drugs.
NASA’s TRISH has funded innovative projects seeking to better protect astronauts’ health during deep space missions. Two of the six projects […]
How can virtual reality help to bridge the medical education gap?
Technologies such as simulation and VR can be used to help progress medical education and encourage enrolment and retention at further […]
The new age of pharmaceutical targeting on social media
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their […]
How to Overcome Inertia and Adopt Omnichannel Marketing for Pharma
Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch […]