Is the pharmaceutical industry underinvesting in mental health?
The number of clinical research programs undertaken by the major pharma players has now fallen by as much as 70% in […]
How can virtual reality help to bridge the medical education gap?
Technologies such as simulation and VR can be used to help progress medical education and encourage enrolment and retention at further […]
The new age of pharmaceutical targeting on social media
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their […]
How to Overcome Inertia and Adopt Omnichannel Marketing for Pharma
Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch […]