THE CHALLENGE
A leading global pharmaceutical company was searching for a way to ensure audience reach and engagement of trial site staff for a virtual clinical trial results meeting. To differentiate its event, the company wanted to find a way to not only expand the educational opportunity through using an online meeting forum, but also to present traditional trial data in a fresh and exciting way.
THE PROGRAM
eConnext™, an innovative suite of virtual meeting solutions, was offered to reach a global audience of trial site staff located in North and South America, Europe, India and Russia to share the results of a clinical trial. Each broadcast was 60 minutes in duration, with the option for on-demand access following the results meetings.
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