THE CHALLENGE
The company needed a medical communications agency that would strategically lead and streamline internal communications amongst client stakeholders who were responsible for medical messaging and logistics at both a national and regional level to support the advisory board meeting series. It was necessary to transfer responsibility from the company’s home office to a medical communications agency to ensure consistent messaging while working with regional medical science liaisons (MSLs) and liaising with HCPs for the company entering a new disease area.
PROGRAM
A series of regional and local advisory board meetings were conducted over the course of 3 months to build a comprehensive understanding for a pharmaceutical company of how healthcare providers (HCPs) approach the management of an important patient group.
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