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Behind the Prescription Pad: The Impact of Pharma’s Reputation on HCPs’ Prescribing Decisions

Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation. A study found Healthcare professionals (HCP) consider corporate reputation the leading factor when it comes to prescribing decisions, outside of a medication’s functional abilities, a study released Tuesday morning found. The study surveyed more […]

What is Medical Writing (and the learning preferences of modern HCPs) ?

What is medical writing? What is Medical Writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential component of medical communications or medical education, it is work done by a highly qualified professional, versed in both the complexity of the scientific narrative and the art of storytelling. […]

Is audio the next frontier for HCP communications and engagement?

Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their audio needs. Pharma marketers are beginning to realize that consumers want to pay attention to audio as much as they want to pay attention to visual content. The ad-supported TV model has been the […]

Six factors to consider when developing modular content for HCP audiences

Pharma companies are facing a new challenge in connecting with HCP audiences efficiently and effectively. With increasing content-based initiatives and channels, it became progressively harder to follow modern HCP content-consuming patterns, while delivering scientific data in a trusted, understandable and actionable way. Integrating modular content into scientific education and training programs can help close this […]

6 Ways Pharma Brands Can Optimize HCP Social Listening

6 Ways Pharma Brands Can Optimize HCP Social ListeningHealthcare brands have overwhelmingly increased their social media engagement. Now, they're turning to HCP social listening technology to boost their engagement even more. Social listening is the process of monitoring online conversations and collecting public data from various social media platforms. Social listening enables pharma to obtain […]

Study finds video calls more effective in driving relationships with HCPs

Digital leaders are gaining an advantage using video calls up to three times a week. Should pharma reps keep wheeling their cases into doctors' offices? Maybe not. Video meetings are three times more effective than in-person interactions when it comes to driving new prescriptions. That’s according to a new report from Veeva Systems, which combed […]

Pharmaceutical industry companies are increasingly innovating in machine learning

Research and innovation in machine learning in the pharmaceutical sector is on the rise. The most recent figures show that the number of related patent applications in the industry stood at 77 in the three months ending March – up from 66 over the same period in 2021. Figures for patent grants related to followed […]

The impact of omnichannel HCP education for Pharma

4 minutesOmnichannel communication strategies deliver improved, and tailored experiences for HCP education by providing the right medical content at the right time and place. The learning environment for Medical Education continues to shift back and forth from face-to-face to online and digital experiences. However, for the modern HCP, it is not one or the other, […]

Virtual and Augmented Reality: bringing the future for pharma manufacturing

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. there is particular potential for the technologies to revolutionize staff training and reduce costs in pharma manufacturing. Virtual reality (VR) and augmented reality (AR) have spent a lot of time in the headlines recently. With major companies investing […]

Medical affairs: how it may evolve over the next five years

Covid changed things for medical affairs teams at pharmaceutical companies, causing was a fundamental shift in the way they worked and functioned. The role of the medical science liaison—a key member of the medical affairs team—has also evolved.In the early 2000s, pharma companies unleashed legions of sales representatives to promote their products to physicians. Pharma […]

How the Metaverse Could Change Work

Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space station, or teleport from your office in London to New York, all without stepping outside your front door. Feeling under pressure with too many meetings scheduled today? Then why not send your AI-enabled digital […]

Why drip learning experiences are the future of physician engagement

Physicians are busy. Convenience is paramount. A drip learning system gives pharma organizations the ability to supply training and updates to HCPs in small, digestible bits of information.Instead of inundating HCPs with an entire website’s worth of information to sift through inefficiently, with all the work put on them, drip learning experiences can guide them […]