Six Degrees Blog
News, Articles, Case Studies and all-things Pharma.
Pharmaceutical companies are progressively turning to the use of Artificial Intelligence (AI) as a tool to transform several aspects of their operations. This may include internal operations, interaction with stakeholders, communication strategies, and educational programs. A specific area that has garnered significant interest is the interaction and engagement between healthcare professionals (HCPs) and representatives from […]
Six Communication trends Pharma needs to watch in 2024.As we approach 2024, the Pharma industry’s focus on developing and maintaining meaningful relationships with healthcare professionals (HCPs) will only intensify.In this ever-changing landscape, companies are re-embracing F2F strategies and adding virtual and hybrid options to enhance stakeholder experience while adhering to strict regulatory guidelines. The need […]
6 Insights for running successful Pharmaceutical Advisory Boards.What is an Advisory Board? Pharmaceutical advisory boards play a crucial role in shaping the trajectory of drug development and patient care. In the pharmaceutical field, there are boards that consist of healthcare experts, doctors, and researchers. These boards share their knowledge and opinions on industry-related issues. The […]
In the rapidly evolving landscape of healthcare technology, it's easy to overlook the lessons that can be learned from the pharmaceutical industry and its partnership with medical communications agencies. While the tech world often inspires with its innovation, the importance of evidence-based communication cannot be overstated. In order to effectively engage healthcare professionals (HCPs) and […]
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation. A study found Healthcare professionals (HCP) consider corporate reputation the leading factor when it comes to prescribing decisions, outside of a medication’s functional abilities, a study released Tuesday morning found. The study surveyed more […]
What is medical writing? What is Medical Writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential component of medical communications or medical education, it is work done by a highly qualified professional, versed in both the complexity of the scientific narrative and the art of storytelling. […]
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their audio needs. Pharma marketers are beginning to realize that consumers want to pay attention to audio as much as they want to pay attention to visual content. The ad-supported TV model has been the […]
Pharma companies are facing a new challenge in connecting with HCP audiences efficiently and effectively. With increasing content-based initiatives and channels, it became progressively harder to follow modern HCP content-consuming patterns, while delivering scientific data in a trusted, understandable and actionable way. Integrating modular content into scientific education and training programs can help close this […]
6 Ways Pharma Brands Can Optimize HCP Social ListeningHealthcare brands have overwhelmingly increased their social media engagement. Now, they're turning to HCP social listening technology to boost their engagement even more. Social listening is the process of monitoring online conversations and collecting public data from various social media platforms. Social listening enables pharma to obtain […]
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