AI can be transformative for all areas of healthcare, but often these systems are built off biased datasets that don’t reflect the true diversity of the general public – leading to approaches that only work for specific populations. It might…
Pharmaceutical brands had their sales staff grounded during the COVID-19 pandemic. As a result, marketers within those organizations – which had primarily focused on in-person communications to reach physicians – were forced to swiftly shift to a digital approach. During…
Frustrated doctors want more empathy and relevant content from pharma on digital channels, a new Indegene study finds. Doctors’ digital dissatisfaction with pharma companies has jumped during the pandemic. Across media channels, dissatisfaction rates ranged from 23% to almost 50%…
