Why AI equity is the next step for transformational pharma

AI can be transformative for all areas of healthcare, but often these systems are built off biased datasets that don’t reflect the true diversity of the general public – leading to approaches that only work for specific populations.It might be tempting to think that because AI tools are machines, they are free from the subconscious [...]

Ways Pharma can raise the ROI of digital marketing campaigns

Pharmaceutical brands had their sales staff grounded during the COVID-19 pandemic. As a result, marketers within those organizations - which had primarily focused on in-person communications to reach physicians - were forced to swiftly shift to a digital approach. During this period, pharma marketers experienced a greater ROI for marketing initiatives by implementing campaigns [...]

Survey: Doctors disappointed with pharma’s digital efforts

Frustrated doctors want more empathy and relevant content from pharma on digital channels, a new Indegene study finds. Doctors’ digital dissatisfaction with pharma companies has jumped during the pandemic. Across media channels, dissatisfaction rates ranged from 23% to almost 50% of physicians who were unhappy with pharma digital's interactions, according to [...]