Month August 2020

Emotional empathy is driving brand equity for pharma

virtual meetings

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence,…

4 Examples Of Merging Gaming & Digital Health

virtual meetings

Digital health solutions are increasingly merging with aspects of gaming in subtle or less subtle ways. Here are 4 examples and what they mean for the future of health. 1. Gamifying health If you have used a recent app, you…

Is COVID-19 altering how pharma engages with HCPs?

Pharma engagement HCPs

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Choosing the Right Medical Communications (Medcomms) Agency.

medical communications agency

Medical Communications (MedComms) agencies have roots in medical education and HCP engagement, and typically focus their activities around informing healthcare professionals (HCPs) about the risks and benefits of new therapies or treatments. They conceptualize, design and produce medical and scientific…