Monthly Archives: August 2020

Emotional empathy is driving brand equity for pharma

How the COVID-19 pandemic is forging pharmaceutical brands into better shape.   Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, [...]

4 Examples Of Merging Gaming & Digital Health

Digital health solutions are increasingly merging with aspects of gaming in subtle or less subtle ways. Here are 4 examples and what they mean for the future of health. 1. Gamifying health If you have used a recent app, you might be familiar with the concept of gamification; even if you haven’t heard of [...]

Is COVID-19 altering how pharma engages with HCPs?

In May and June, Accenture surveyed 120 general practitioners, oncologists, cardiologists and immunologists in each of the following six countries: China, France, Germany, Japan, the U.K., and the U.S. to understand how healthcare provider operations and needs have changed during COVID-19, and which of these changes will have long-lasting implications for how healthcare providers [...]

Choosing the Right Medical Communications Agency.

Medical Communications (MedComms) agencies have roots in medical education, and typically focus their activities around informing healthcare professionals (HCPs) about the risks and benefits of new therapies or treatments. They conceptualize, design and produce medical and scientific materials such as slide decks, conference posters, publications and abstracts for a variety of outlets and channels [...]