How Pharma can benefit from a digital approach for Publication Planning

There is an increasing need to quickly publish emerging clinical evidence supporting novel treatments and medications and extend the reach of key medical claims to new target audiences. pharma digital publication planning It’s estimated $58.8 billion USD is invested every year in R&D by pharma companies in the United States, yet only a fraction [...]

The Rise and Rise of Patient Centricity

Aug 22, 2019 By George Underwood Pharmaphorum George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement. I still consider myself a relative newbie to the pharma industry, having only started seriously covering the sector five years ago. [...]

The Digital Learning Revolution: How Classes are Moving Out Of The Classroom

Nov 28, 2019 By Every learning process has two principal stakeholders—students and teachers, or as we like to call them learners and helps—and two fundamental engagement tools, questions and answers. Learning processes essentially can be centered on either the teacher or the student, but the outcomes they result in are drastically different. The didactic [...]

Four digital health trends set to reinvent and re-energise pharma.

Dec 05, 2019 By Digital Inteligence Blog Why AI is set to transform the nature of healthcare. When British Secretary of State for Health and Social Care Matt Hancock addressed the Public Health England annual conference in September, his speech provided valuable backing for the prediction that AI is set to transform the nature of [...]

Where next for patient centricity in pharma?

Nov 08, 2019 By Paul Tunnah Pharmaphorum As patient centricity seems to be hitting a slump, Paul Tunnah lays out the key factors companies need to consider to deliver on its promises. There has been a marked elevation of noise around ‘patient centricity’ in recent years, with most pharma companies featuring the word ‘patient’ in [...]