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Meeting innovation: shaking up traditional to engage and inform

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The art of storytelling

In the medical communication profession, we tell stories every day. From describing the mode of action of a new drug to […]

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Latest Posts

3 ways pharma can draw inspiration from digital-native brands

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digital-native […]

Data delays – a real-time challenge for clinical trials in Pharma

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Why pharmaceutical clinical trials are ready for a major change

How Covid-19 could lead to pharma to examine and change how clinical trials operate. In light of the global pandemic, Pharma […]