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“Keith, Kotler, Maslow” has long been the Holy Trinity of pharma marketing. Great ancient thinkers all aspiring marketers were taught to learn and respect, and to whom the smartest among us learnt to often refer to. This could be through a wise quote cracked in a meeting to give the right gravitas to any challenged […]
The COVID-19 pandemic has irreversibly shifted the modern workplace. Many surveys have highlighted this shift, with changed expectations from both employers and employees following the departure from traditional workplaces. With employees also reporting improved work-life balance and increased productivity, coupled with cost savings for business, it appears this shift from working in a centralized office […]
Ten months... In March 2020, the world was in the early stages of the COVID-19 pandemic. We shut entire countries down and grounded economies to a halt in an effort to slow the spread of the virus. Think back to March, and how much uncertainty we were living under. Ten months later, at least three […]
Respondents considered their telehealth experiences to be positive, but less or just as preferable to in-person visits for most factors A new Health Union survey reveals that people with chronic conditions feel that telehealth, despite its convenience and increased use throughout the COVID-19 pandemic, is generally less preferable than in-person visits, but can still serve […]
The industry went online as a result of COVID-19. But is this change here to stay? Are the days of queuing for coffee, rushing to symposiums, and the glitzy conference dinner a thing of the past? International reach Online learning makes medical education more accessible but presents challenges in terms of networking opportunities and sponsor […]
While restrictions on travel could prevent coronavirus transmission in the short term, digital passports showing COVID-negative and vaccination status may help reopen airports and other badly hit areas of the economy. In the longer term, the government hopes that digital passports that give a reliable indication of a person’s COVID-negative status, and/or vaccination status before […]
Expect to see a virtual component even when in-person medical meetings resume. If you didn’t fall in love with virtual medical meetings in 2020, let’s just say you’re not alone. They came with their fair share of downsides, including the smaller volume of presented data and the lack of face-to-face conversations about how to translate […]
The need for diversity in clinical trial populations has been a topic of discussion across regulators and the industry in general for decades. Despite the introduction of US policies, beginning with the 1993 National Institutes of Health (NIH) Revitalization Act which called for the inclusion of more women and communities of colour in clinical trials, […]
A new Takeda study conducted by Ipsos MORI in the U.K. finds consumers and healthcare providers favour pharma companies with a clear sense of purpose. Thinking pharma might earn a reputation halo with its COVID-19 work? Not so fast, Takeda says. Its recent U.K. study finds only an incremental boost in positive consumer sentiment. Only […]
Bureaucracy, political upheaval, and lack of regulations continue to make Latin America a difficult market for European and North American pharma to enter – and COVID-19 has only worsened these issues. There are a number of companies that, even in the last decade, have left the Latin American market completely because they just couldn’t handle […]
Pharma Marketing: More community trust. Less forced connections. A recent UK survey found that only 14% percent of users mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products, the survey was even more positive for patient influencers: 85% said they would be very […]
How securing supply in a time of crisis will ensure future access, build resilience, and transform relationships. Since the start of the year, pharmaceutical companies have been riding a rollercoaster of challenges as the various strands came together to threaten supply chains. First, we saw a doubling or tripling of the usual demand for products. […]
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