Blog - Six Degrees Medical

Marketing for life science companies – drivers of change

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Investing in innovation – new digital approaches for a new decade

In 2019, we saw pharma pulling back from some of its digital health partnerships. Sanofi announced a surprising decision to back out of its joint venture around diabetes with Verily and to stop funding Onduo. This high-profile, big investment partnership was originally touted as an example of Sanofi's commitment to innovation. Now that they are backing out, […]

How AI meets medical affairs teams’ evolving need for KPIs.

The MA role is evolving from disease and product specialists to curators and connectors of outcomes-focused information. For these teams to have an even greater impact on the healthcare ecosystem, they must be able to measure the impact and ROI of their activities. The spotlight in the pharmaceutical industry is on cultivating and enhancing superior […]

Pharma’s reputation is holding strong during COVID-19.

Consumers credit pharma efforts to develop vaccines and find treatments for COVID-19 for better industry perceptions during the pandemic. (Getty/RossHelen) Pharma’s reputation is holding strong these days, the latest Harris Poll survey shows. That’s good news again for the industry—but why the change? With this survey, The Harris Poll asked Americans that question. And, perhaps […]

Why Big Pharma Is Betting on Blockchain.

Since the early days of the Covid-19 pandemic, world-class hospitals from New York to Atlanta to San Francisco struggled with shortages of basic safety equipment. Masks, gowns, and face shields have all been in short supply, and the race to get more has meant hospital staff and public officials desperately searching for reliable suppliers. Elsewhere […]

Simple innovations that matter in the time of coronavirus.

The Distancer is a simple, handheld device that aims to help ensure the safety of key workers. None of us are enjoying the loss of self-determination that this invisible enemy has brought into our lives. The feeling of helplessness just doesn’t suit us. It certainly doesn’t sit well with the Page & Page team. Galvinised […]

As businesses reopen, it’s crucial we wear masks.

In a perspective piece published in the journal Science, UC San Diego experts describe in detail the growing evidence that SARS-CoV-2, the novel coronavirus that causes COVID-19, can be spread by asymptomatic people via aerosols - a reality that deeply underscores the ongoing importance of regular widespread testing, wearing masks and physical distancing to reduce […]

COVID-19’s Long-Term Impact on Drug Development: The New Pragmatism

The pharmaceutical industry is leading the charge in vaccine and drug development, while simultaneously modifying existing trials to the new environment, and keeping their staff and patients safe. But the industry will be different after the crisis passes, and sponsors must prepare for it. Some of those differences are already becoming clear. Few scientists doubt […]

Coronavirus disinformation finds new avenues on unexpected sites.

Within days of social media companies taking down a viral video touting conspiracy theories about the novel coronavirus, a clip popped up on YouTube telling viewers about another way they could still access the banned footage: through a link to the video on the file-sharing service Google Drive. Google Drive is not a social media […]

AI Hype Or AI Hope: When Will AI Disrupt The Pharmaceutical Industry?

In the past decade or so, artificial intelligence has gone from the pages of science fiction novels to a very real power that has disrupted — or threatens to disrupt — nearly every process on earth. AI helps our cars, aircraft, and spacecraft navigate, offers you movie suggestions on Netflix, and facilitates dozens of other […]

Healthinote app aims to cut through COVID-19 misinformation

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The impact of big pharma on Covid-19

As more trials take place and new emerging therapies are publicised, drug companies will now be under pressure to show their own compassion regarding drug development royalties. Moreover, in a time of economic regression and global health fears due to Covid-19, the reputations of pharmaceutical companies are on the line and their impact on the […]

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