Collaboration & Agility – Core Themes & Lessons from Reuters Pharma USA 2021
At this year’s Pharma USA conference, Collaboration was the theme of the opening keynote session and a common thread woven throughout […]
A new challenge: Moving pharma marketing from multichannel to omnichannel.
Omnichannel marketing has emerged as the solution to the growing pains that arise for pharmaceutical marketers as they strive to reach […]
6 predictions for B2B customer experience in a post-pandemic world.
The line between the B2B and B2C customer experience is blurring, forever changed by the pandemic. Over the past year, the […]