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The Transformational Impact of Artificial Intelligence on the Patient-Physician Relationship

In today’s ever-evolving healthcare landscape, the integration of artificial intelligence (AI) has ushered in a new era of possibilities, presenting…

What is Medical Communications? The definitive guide.

Medical Communications. The demand for clear and integrated dissemination of scientific knowledge is critical for the Pharmaceutical industry. Medical communications—or…

Enhancing engagement with healthcare professionals (HCPs): How AI is transforming Pharma relationships.

Pharmaceutical companies are progressively turning to the use of Artificial Intelligence (AI) as a tool to transform several aspects of…

Six communication trends Pharma needs to watch in 2024.

As we approach 2024, the Pharma industry’s focus on developing and maintaining meaningful relationships with healthcare professionals (HCPs) will only…

The EU Artificial Intelligence Act: A New Era of Regulation 
The EU's proposed AI Act, the world's first comprehensive legal framework for AI, is set to revolutionize global AI regulation. Learn about its risk classification levels and the potential implications for the Life Sciences industry.

Latest Posts

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Behind the Prescription Pad: The Impact of Pharma’s Reputation on HCPs’ Prescribing Decisions
Two-thirds of surveyed HCPs said that they are reluctant to prescribe medications from pharma and biotech companies with a less than stellar reputation. A study found Healthcare professionals (HCP) consider corporate reputation the leading factor when it comes to prescribing decisions, outside of a medication’s functional abilities, a study released Tuesday morning found.  The study surveyed more […]
what is medical writing hcp learning
What is Medical Writing and how it evolved in response to the learning preferences of modern HCPs
What is medical writing? Medical writing conveys accurate, factual, and understandable information to healthcare professionals, patients, and lay audiences. An essential component of medical communications or medical education, it is work done by a highly qualified professional, versed in both the complexity of the scientific narrative and the art of storytelling. Medical writers research, identify […]
Is audio the next frontier for HCP communications and engagement?
Consumers are flocking to mobile devices, smart speakers like Alexa, and growing numbers of podcasts and music streaming to satisfy their audio needs. Pharma marketers are beginning to realize that consumers want to pay attention to audio as much as they want to pay attention to visual content. The ad-supported TV model has been the […]