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The Transformational Impact of Artificial Intelligence on the Patient-Physician Relationship

In today’s ever-evolving healthcare landscape, the integration of artificial intelligence (AI) has ushered in a new era of possibilities, presenting…

What is Medical Communications? The definitive guide.

Medical Communications. The demand for clear and integrated dissemination of scientific knowledge is critical for the Pharmaceutical industry. Medical communications—or…

Enhancing engagement with healthcare professionals (HCPs): How AI is transforming Pharma relationships.

Pharmaceutical companies are progressively turning to the use of Artificial Intelligence (AI) as a tool to transform several aspects of…

Six communication trends Pharma needs to watch in 2024.

As we approach 2024, the Pharma industry’s focus on developing and maintaining meaningful relationships with healthcare professionals (HCPs) will only…

The EU Artificial Intelligence Act: A New Era of Regulation 
The EU's proposed AI Act, the world's first comprehensive legal framework for AI, is set to revolutionize global AI regulation. Learn about its risk classification levels and the potential implications for the Life Sciences industry.

Latest Posts

biotech pharma
Biopharma and the life sciences ecosystem.
Even now, 65 percent of drugs being approved come from biopharma companies and, within a decade, that is expected to rise to 85 percent. This is excellent news for a world hungry for breakthrough treatments. As growth in pre-clinical and clinical work intensifies globally, we explore the place of biopharma start-ups on the broader life […]
medical social communications media
Six Social Media Tips for Medical Affairs
In recent years, social media has become an increasingly important source of clinical information for physicians and healthcare professionals. In 2020, ~73% of oncologists noted they were using social media as a clinical information source, with 28% and 45% indicating they used Twitter and LinkedIn, respectively. In addition, a study demonstrated a 63% increase in […]
hybrid meetings pharma
Six major benefits of hybrid meetings.
As we look forward to a future when face-to-face restrictions are lifted and in-person meetings and events are back in the game, we also recognize the strategic importance of digital collaboration and the possibilities that advanced communication platforms offer for companies of all sizes and industries.For organizations going through the shift from short-term “emergency” scenarios […]