An ALL-IN-ONE suite of virtual meeting solutions, was offered to reach a global audience of trial site staff located in North and South America, Europe, India and Russia to share the results of a clinical trial. Each broadcast was 60 minutes in duration, with the option for on-demand access following the results meetings.
Program design and content support
It was determined that enhanced audience engagement would be best achieved through segmented topics followed by live subject-matter expert discussion – delivering the key data in smaller, bite-sized pieces, as well as competitive learning through the virtual environment. Six Degrees Medial provided strategic recommendations to the meeting agenda, developed flow and overall concept, and assisted the client in honing the strategic content messaging, including the script for the virtual instructional video and presentation segments
Speaker engagement and production support
Speakers at the virtual event participated in training to equip them with the skills needed to be effective within a virtual meeting and on-camera scenario. This phase included pre rehearsals, slide reviews, and on-site, on-camera run-throughs while utilizing green screen technology. Production support included storyboarding and the development of a teleprompter script, as well as wardrobe consultations for presenters.
Audience engagement support
The audience engagement strategy began with thorough planning and implementation of pre-event communication, including a video-based invitation from the global principal investigator, the pre-meeting survey, well-timed event reminders, and even a “sneak peek” opportunity for delegates to visit the revolutionary custom virtual environment before the event took place.
Interactive learning opportunities were developed to take place throughout the event, such as knowledge-testing questions hidden throughout the virtual environment (a.k.a. a virtual scavenger hunt), competitive learning opportunities in which country teams could earn points and Q&A functionality for the audience to ask questions during the event.