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INDUSTRY NEWS
Virtual, online and hybrid medical meetings are here to stay.
Expect to see a virtual component even when in-person medical meetings resume. If you didn’t fall in love with virtual medical meetings in 2020, let’s just say you’re not alone. They came [...]
A collaborative approach to greater diversity in clinical trials
The need for diversity in clinical trial populations has been a topic of discussion across regulators and the industry in general for decades. Despite [...]
Is COVID-19 really improving pharma’s reputation?
A new Takeda study conducted by Ipsos MORI in the U.K. finds consumers and healthcare providers favor pharma companies with a clear sense of [...]
Latin America: How pharma can navigate a complex market
Bureaucracy, political upheaval, and lack of regulations continue to make Latin America a difficult market for European and North American pharma to enter – [...]
INSIGHTS BY SIX DEGREES MEDICAL
Impactful Learning: Social Distance and Learner Closeness
Carolyn Whiting - SDM's Executive Vice President, Strategy & Innovation - was interviewed by Illumina Interactive Learning about strategies for impactful learning during these challenging times. We’ve all witnessed profound and swift changes to our [...]
How Pharma can benefit from a digital approach for Publication Planning
There is an increasing need to quickly publish emerging clinical evidence supporting novel treatments and medications and extend the reach of key medical claims to new target audiences. pharma digital publication planning It’s estimated [...]
A Scaled Approach to Advisory Board Meeting
THE CHALLENGE The company needed a medical communications agency that would strategically lead and streamline internal communications amongst client stakeholders who were responsible for medical messaging and logistics at both a [...]
Choosing the Right Medical Communications Agency.
Medical Communications (MedComms) agencies have roots in medical education, and typically focus their activities around informing healthcare professionals (HCPs) about the risks and benefits of new therapies or treatments. They conceptualize, design and produce medical and scientific materials such as slide decks, conference posters, publications and abstracts for a [...]