Month April 2021

Post-Pandemic Physician Engagement: 4 Areas to Consider

While the need to shift sales strategies in response to market changes is nothing new to pharmaceutical marketing and sales leaders, the COVID-19 pandemic has swiftly shattered conventional methodologies and channels. What hasn’t changed is the value that physicians gain…

AI is vital for Pharma Marketers to raise engagement with physicians

Artificial intelligence (AI) is vital for pharmaceutical brands to incorporate in marketing strategies to more effectively facilitate interactions with physicians. As pharma marketers transitioned from in-person communications to digital marketing initiatives during the Covid-19 pandemic, enormous amounts of data are…

How Pharma Marketing Funnels Evolved During the Pandemic

The COVID-19 pandemic has largely influenced the way marketers and advertisers strategize and execute marketing plans for their respective brands. Last year, the industry witnessed a surge of changes in business standards, which also unveiled new ways to approach marketing…